Sometimes as a small business owner we find ourselves on a constant hamster wheel doing our best to get everything done as we often don’t have lots of colleagues to pitch in or delegate to, although you can always hire a VA to help on that point!
But it’s really important to keep learning, particularly now as the digital world moves on from one minute to the next and is not stopping for you to catch up. So, it’s really important to make learning part of your business plan and strategy, with this in mind we decided to put together some helpful tips to help you keep on improving your skills.
Set aside some time every week
This is a brilliant way to make sure you keep on improving your skills as a business owner. We set aside a morning every week that is just for research and learning. Giving yourself a few hours to either learn a skill your missing or indeed just time to think! Having the time to do some lateral thinking around your business, to look around at what competitors are doing, time to just muse on ideas will have huge benefits for yourself and your business.
Write a blog for your business website
A blog can prove to be a of great benefit to your business. Not only does it give you the drive to keep thinking and working on ideas it will also drive traffic to your website. Research areas of your business that you need to freshen up your skills on and use keywords that relate to your business and that will resonate with potential customers. We use our blog to document all our research so it can be a powerful tool if you need to look back and to remember important procedures or processes.
Since the crazy events that have unfurled this year it’s meant that many training courses have moved online. This actually makes life a lot easier as without the travelling you won’t need to take so much time out of your day, so why not do a google search for relevant training courses & improve your skill set. There are also training modules available with many of the social media platforms such as Facebook for Business or Think with Google.
Share your learning
If you’ve spent the time learning a new skill then share it, sharing your knowledge is powerful content so use it to your advantage and& use it to boost your or your business’ profile and helps it stay relevant. Share it on your social media and maybe even run training event and pay it forward!
Just remember that all the knowledge you can acquire feeds back into your business, strengthening & building your place in your chosen industry.
Social Media Marketing for Creative Businesses
We were recently contacted by Outwit Trade, asking us to take a look at their article on Pinterest. It has allowed us to revisit our article The Best Social Media Platforms for Creative Businesses – we’ve kept the original article but given more thought to the creative business industry, and this article is a bit of an update.
Creative businesses often have to work harder than those with a physical shop front as they aren’t going to benefit from passing high street trade. So what are our social media marketing tips for creative businesses?
If you are creative then no doubt you are probably very artistic and you need to communicate this with your audience. Two visual platforms are Instagram and Pinterest. You’ll find that Instagram is used by many small businesses, in fact its users have increased to more than 400 million. Don’t forget Pinterest though as boards can be used to get across your collections or visions perhaps more easily and less cluttered than other social media.
Hashtags are now accepted and used on all the major platforms. Create hashtags for your brand, individual projects and research others that will draw in your intended audience ie #creativecommunity. You will find more information on how hashtags work in our article Using Hashtags Successfully.
Newsletters have their time and their place, and if you run a creative business then you will want to keep your audience updated with what is going on. We’ve found that newsletters have been an invaluable form of communication during lockdown. Just remember not to bombard your mailing list and also to keep GDPR-compliant.
Being a creative can often be a lonely experience, especially if you work from home. We urge creatives to join local Facebook groups for either their local area or specifically creatives. If there isn’t one, set one up. It’s a great way of networking.
That old adage, you scratch my back and I’ll scratch yours really works in the local community. If you have an exhibition or event that you need help spreading the word for then ask other community groups. They will be more than willing to assist as long as you return the favour – this can be to help leaflet local areas, share posts on social media or add a little piece to your next newsletter.
We recently wrote a series of articles on things to consider regarding local marketing opportunities including SEO for your website, Google Local posts, tips for social media, using NextDoor and being a strong pillar in your community.
If you’d like any help with your creative marketing strategy then get in touch with firstname.lastname@example.org.
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