Meet Lucy’s Web Designs
We were asked to write an article for Lucy’s Web Designs, a talented web designer that we bring in on digital marketing projects.
Here’s our story
We were introduced to Lucy in 2015 when we were working on updating a primary school’s website and needed the expertise of a web designer. Lucy was able to solve our problems and provided little “how-to” tutorial video clips which were most helpful.
Red Desk Virtual started out in 2008 providing small business support and virtual assistance to freelancers. As our client base changed, we found ourselves naturally moving into digital marketing projects – content creation & scheduling of social media through to SEO, brand awareness & online marketing strategies.
Reliable Web Designer
Due to the nature of digital marketing and small business support, we never know who our next client will be or what requests we might have. As virtual assistants, we have found it important to surround ourselves (we are currently a team of 4 at Red Desk Virtual) with dependable contacts. Lucy has been able to take over the role of web designer on many of our clients’ websites, is responsive and is able to fix our problems quickly.
Together We Are Stronger
Working in a small business can at times be daunting. However, over many years of networking, we have built up a good list of contacts (and clients), and have the trust to refer each other accordingly.
When we take on a new project, we visit the client and put together a digital marketing proposal, due to our confidence in Lucy as a web designer, we are able to include her in our plans.
During lockdown, we were prepared for a few of our clients to go quiet. In reality, we ended up acquiring new clients who wanted to keep their local client base but also promote themselves online through local marketing strategies. We have therefore found ourselves busier than ever – creating newsletters, updating websites, and exploring other local marketing ideas. This is where our passion lies – helping small businesses reach their audience via the medium of social media and other digital outlets. We are delighted to include Lucy in our journey as we move forward.
We often hear about Influencers but have you heard of a Micro–Influencer?
A micro–influencer has a markedly smaller number of followers than an influencer, somewhere between 1,000 to 100,000.
You may at first think that having a smaller number of followers would be a disadvantage but the reality is that micro-influencers have a stronger relationship with their followers, so although they are fewer in number each connection has more weight. A micro-influencer has a smaller audience but has a huge influence on their followers.
This idea of a better quality of connection to followers is also strengthened by the fact that micro-influencers are ordinary consumers who are specialists on their topic, they focus on a specific niche and are able to really engage with their audience, the engagement rate of a micro-influencer is often higher than a macro-influencer.
Followers are more likely to trust the opinions of someone they feel they have a connection with, they respect their honest opinion rather than someone who is being paid big bucks to market a product.
A micro-influencer as well as being a more authentic & useful partnership for a small business should also be a much more affordable option, but how do you find the right person to partner with your brand?
There is actually online software to help you search, but at a starting cost of around £200 for a one-off search, we’ve put together some strategies for manually finding a good candidate:
- Start by looking through your own followers, are there any accounts that have a good number of followers & reflect your brand?
- Search with relevant hashtags & keywords to find accounts that share content related to your business.
- Search for bloggers with authentic content that could be a potential partnership.
- Consider the influencer & their followers by looking at Age, Location, Gender, Occupation, Interests & Hobbies.
- Look at your ideal customers & the pages they like or things they follow.
- Once you have found some potential accounts, follow them to get a real idea of their content & style & make sure they are a good fit for your brand.
Once you do find a potential candidate you need to reach out and try to put together an influencer strategy plan, work out how the relationship will work and how this relationship can be mutually beneficial.
If you need some help searching for a micro-influencer then get in touch.
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