Building a Website – Do’s & Don’ts
When building a website, there are many things to consider. Here’s our run down of some do’s and don’ts to guide you through the web build to a successful website launch.
Do have a rough idea of what you want on your website, do some research around your market and your target audience.
Don’t jump at the first draft and publish it, be thorough, review and make sure you leave time to make amendments before publishing.
Do some research on competitors – what have they included in their website? Is it relevant to you?
Don’t just stick with the template, if you aren’t happy with a certain section ask for it to be changed or moved.
Do contact several web designers to get a quote and ask for examples. This is a large investment for your company so you have to be happy with the cost and choice of designer.
Do think about hiring a project manager to liaise with you and the web designer. This is especially important if you are busy or don’t have the technical know-how.
Don’t rush through the website as it needs to be built in steps and tested.
Do get a second opinion from colleagues, peers and valued clients. They might spot something that you or your designer haven’t.
Don’t let the quality of your content suffer for the sake of keywords. Yes, it is important get your website to be found but the information on the page needs to flow and get to the point.
Do research on keywords. Using a keyword planner will help you select the best for your sector and help improve your SEO.
Don’t rush your website launch. If the website isn’t ready, delay it as it would be frustrating if your online shop wasn’t linked up to the bank, for example.
Do shout about your website launch. Use social media to show sneak peeks of what can be expected and do a count down.
Don’t forget your website once it is up there. Plugins and content will need to be updated constantly to maintain rankings and functionality.
Do keep hold of key information regarding your website. Things like hosting, web designer, themes, expiry dates of URLs etc are important as you may not remember these a few years down the line.
Don’t forget to submit your site map to Google Console and set up Google Analytics so you can track how well your website is performing.
Red Desk are available to assist with project managing building websites. We can help you find the right designer, liaise with them on content and style, write content, research SEO, set up and manage your social media and much more. Interested? Drop email@example.com with your questions!
Graphic Design Rules For Your Social Media
Many of the design elements are there for you to select from, but there are still visual rules you should consider when creating successful slides for your marketing campaign.
Maintain the visuals of your brand across all your social media and online presence.
Your brand needs to be clearly recognised; use a palette of colours and stick to the same fonts.
A rough rule of thumb is up to 5 colours and up to 3 fonts across all your branding is sufficient to maintain a clear message.
However, all your social media slides should not look the same. Your customers will glance over them believing they’ve seen them before, so your slides need to show that they belong in one series but have enough individuality to stand out from each other.
Whatever online tool you use to create your visuals you will be offered a vast array of fonts. Do think about who you are trying to appeal to and remember that sans-serif fonts tend to be the easiest to read. These are the more modern group of fonts that don’t include any inflections at the ends of letters, they tend to have a greater pixel count and therefore appear heavier and stand out better online.
Of all the fonts Helvetica is viewed as one of the most popular typefaces because of its visual clarity.
Legibility of Design
Increasing the contrast between the images/text and the background will make the message stand out and greatly help improve the legibility of your design.
Black can be laid over a background to tone it down and improve the contrast if you have white lettering or you can increase the transparency of your background, leaving the images and fonts more solid so they stand out.
Use complimentary colours. Refer to a colour wheel if you are not sure what colours complement each other, but remember that two complimentary colours of the same intensity will not sit together well and the lines will blur as they fight for attention.
It is therefore important to bring down one colour and increase the contrast with light on dark or dark on light.
This applies to both images and text. If you are resizing you must drag from the corner of your image / text to change the size, this will ensure the object scales up or down proportionally, if you drag from the side you will stretch rather than scale your object, which is very unsightly.
Also remember small images do not scale up well so start with a large image and scale down.
Make sure your text and images are not randomly scattered across your slide, this will be hard to ready and look disorganised.
Use the guidelines to align all your elements in relation to each other. Set a rule for alignment and stick to it, help your viewers eyes work across the slide with clear organised text placement.
Decide on the hierarchy of your content, which information is the most important? Design the font accordingly, using colour and scale. Clearly reveal the order the viewer needs to read the information so they understand your message.
Always proof read your work thoroughly, spelling or grammar mistakes are a huge barrier to getting your marketing message across. Do you have someone that can proof read for you or can you download a software (although this is not always full proof).
Less can be more
Don’t be afraid to leave space in your design, consider carefully what you need to include, well-chosen images and text with space to breath will give your design clarity and strengthen your marketing message.
If you need any help with your digital marketing campaign then do get in touch: firstname.lastname@example.org
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