Social Media at Events
We’ve written about the best way to handle event promotion via social media during the campaign, run up to the big day and how important it is keeping social media alive after an event. However, what social media can you do on the day itself, and what are our tips?
- What networks are you going to use? Identify which social media platforms you are going to use at the event to boost engagement. Twitter is perhaps the main network to choose due to its fast-paced nature and use of hashtags. Facebook should not be ignored but perhaps will not be a priority unless you decide to do a live stream. Instagram can be highly engaging with its emphasis on the image and we love ‘Our Story’ which allows you to add images and video into a montage attached to your profile
- Hashtags: Make sure everyone on board is using the same hashtag, perhaps have a sign up with your social media handles and the hashtag for the event so everyone is on the same song sheet!
- Start Early: Get there early and start taking photos. Set up photos are really engaging and can help build the interest before the event starts
- Be Social: Introduce yourself to people and ask if they mind having their photos taken or videos. Ask if they are on Facebook, Twitter or Instagram, make sure they know the hashtag for sharing
- Highlights: Make sure you are aware of any highlights or highpoints of the event
- Fully Charged: Charge your phone and clear the memory. There would be nothing worse than attending and realising that your battery is dead half-way through or that you can only have space for half the images you planned on taking
- Delegate: Ensure there are at least two of you snapping away. One of you can focus on Twitter and the other on Instagram
- Faces: Take photos of those involved in the event. People love to see the faces of those involved bringing a real personality to your event
- Quantity: Take more photos than you plan on posting in the evening as these can be used for Moments in Twitter and Stories in Instagram as part of the bigger picture
We hope these tips are of use to your next event. You may also like to read how Red Desk can assist with event planning.