If you’re running a small business, offering freelance services, or managing social media as a Virtual  Assistant, you’ve likely asked yourself: Do hashtags still matter in 2025?

The short answer is yes, but only if you use them wisely.

Hashtags have shifted from trendy extras to purposeful tools. They now play a supporting role in how your content is discovered on platforms driven by AI and smart algorithms.

If you’re short on time (like most small business owners or VAs), here are the must-know hashtag tips for 2025 – platform by platform.

What Hashtags Still Do in 2025

Hashtags are categorisation tools. They help platforms understand what your content is about and allow users to discover related posts.

Even though AI and keyword recognition have improved, hashtags still boost discoverability, especially when paired with strong captions and relevant content.

Platform-by-Platform Hashtag Tips

Instagram

Still one of the best platforms for hashtags.

• Use 3–7 well-researched hashtags
• Mix broad (e.g. #VirtualAssistantUK) and niche/local tags (e.g. #MuswellHillFreelancer)
• Keep hashtags in the caption, not the comments

Pro tip: Rotate sets of hashtags depending on your service area or target audience.

LinkedIn

Hashtags are searchable and help the algorithm surface your posts.

• Use 1–3 targeted hashtags per post
• Focus on industry terms (e.g. #DigitalMarketingSupport, #SmallBusinessGrowth, #FreelanceLife)
• Avoid generic or vague ones

Facebook

Hashtags still work – but use them lightly (we personally don’t use them).

• Stick to 1 or 2 max
• Prioritise campaign or event hashtags (e.g. #OpenDay2025)
• Great for groups if you’re building community presence

TikTok 

Hashtags help feed your video into the right niche.

• Use a combination of trending / niche tags
• Think discoverability: #BizTok, #ContentPlanning, #SolopreneurTips

Where Hashtags Aren’t Worth It in 2025

• Pinterest: Focus more on keywords and pin descriptions
• Email newsletters: Hashtags don’t belong
• Threads (Meta): Hashtag use is inconsistent and not yet reliable for reach

Hashtag Strategy in 2025: What Really Works

• Fewer, better hashtags beat long strings of random ones
• Use tools like Hashtagify, Later, or Instagram Insights to spot useful tags
• Think like a search engine: combine hashtags with clear, keyword-rich captions

Final Thoughts

If you’re a freelancer, VA or small business owner, hashtags can still play a valuable role in your digital strategy – especially when paired with content that’s intentional and well-optimised.

In 2025, the best approach is simple: use fewer, more focused hashtags that reflect what your audience is looking for.

Whether you’re managing your own social channels or outsourcing to a virtual assistant, a smart hashtag strategy helps your posts get seen by the right people – without wasting time.