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Further Tips to Build Engagement on Instagram
Further Tips to Build Engagement on Instagram
In our previous article “How to Build Engagement on Instagram” we looked at some simple ways to get started on Instagram for Business. This article is a follow on and shares some more tips to further your Instagram for Business experience.
Audience
Who are your audience? What do they like? Use Instagram’s demographic information to find out more about who is interacting with your posts (Insights, Audience). You can then tailor your posts accordingly, maybe by tying in your posting time to a specific time zone or when your audience is most active.
Top-Performing Posts
Analyse the data of your last month’s posts and see what the top-performing posts have in common. It could be certain hashtags, the colour scheme or something else. Try to analyse and replicate in future posts. Keep reviewing to get the best out of Instagram.
Cross-Promotion
Gain followers from Facebook, Twitter or LinkedIn by mentioning your Instagram account on these platforms (and vice-versa).
Use Catchy CTA
Don’t forget that the image is only one part of the post. Make sure you write something catchy that sums up the image, your brand and includes a call-to-action such as “leave your comments below” or “click the link in the bio”. A catchy CTA will guide the audience into responding in the manner that you wish.
Stories
Instagram Stories are a fun and interactive way to connect with your audience and can be leveraged in a number of ways:
- Use creative stickers to ask questions or poll your audience
- Share behind-the-scenes content, product sneak peeks
- Follow this guide on how to create playful and interactive Instagram stories
Reels vs Stories
If you want to attract new followers then don’t forget Reels. These are videos (up to 90 seconds long) that are focused on content creation whereas Stories are more snapshots of your day, in order to keep your followers engaged
Carousel Posts
According to Publer, Carousels with both video and images get the highest engagement rates – an average of 2.33% over posts with images (1.74%) and posts with videos only (1.45%). New to Carousels? Take a look at this Social Sprout article.
Advertising
If you are wanting to really get your brand message out there then don’t forget about advertising. Utilise Instagram’s ad formats: Instagram offers various ad formats, including photo ads, video ads, carousel ads, and story ads. Experiment with different formats to see which ones resonate best with your audience and drive desired results.
We hope that this has been a useful read. Red Desk Virtual work with our clients to ensure they have a positive online presence across all their digital platforms including social media. Please contact us mel@reddesk.co.uk if you are wanting to discuss a new project or review of your own social media.
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How to Build Engagement on Instagram
How to Build Engagement on Instagram
Instagram has become one of the most popular social media platforms in recent years, with over 1 billion active users. If you are new to Instagram, this article talks you through some simple ways to use the platform effectively, so you are confident that when you put a post out, it gets the engagement you desire.
Engagement
In this article we will be talking about engagement. This can be recorded in a number of ways: comments, shares, likes, saves, stories views, interactions with stories stickers, brand mentions, link click-throughs and direct messages. You’ll understand that engagement isn’t just good for your audience but also how it affects Instagram’s algorithm and what content it shows to users.
Post Regularly
We cannot impress the importance of this. Posting regular content will keep followers checking your account and interacting with you. If you stop posting for a while then you may drop off your followers’ radar and it is going to be doubly hard to build up engagement again. Consider creating a content calendar to plan your posts in advance.
Hashtags
If you want to use a hashtag then Instagram is certainly the place, allowing 30 per post. Instagram makes it easy to find the most popular hashtags and tells you how many posts they have appeared in. Play about and find which posts get the most engagement, you may well be engaging with potential followers searching particular hashtags. You can also create your own branded hashtag to encourage user-generated content. You can save the hashtags for future searches.
Share user-generated content
User-generated content is a great way to showcase your brand’s community. Repost content from your customers and tag them in the post to show your appreciation.
Engage with your Audience
Take time to thank those who have left a comment on your post. Start conversations on other users’ posts to build rapport. show your followers that you value their feedback.
Tag users in posts
Tagging users in your posts is a great way to increase your reach and connect with other users on the platform. When you tag a user in your post, it will appear on their profile under the “Tagged” section. This can be a great way to get your brand in front of a new audience.
To tag a user in your post, simply type the “@” symbol followed by their username. You can also tag users in your Instagram Stories by using the “@mention” sticker.
It’s important to note that you should only tag users in your posts if they are relevant to the content. Tagging users indiscriminately can come across as spammy and could harm your brand’s reputation.
We’ve tried to keep the tips in this article quite simple so that you can get used to using Instagram for your business. In our next article we talk about Instagram Stories, analysing your audience and top performing posts and more. Just remember to always be authentic and provide value to your followers.
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