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Updating your Google Business Profile
Updating your Google Business Profile
In November 2021, Google My Business transitioned over to Google Business Profile. It is now easier to set up or amend your Business Profile via Google Searches or via Google Maps. You should see an option that says “verify my profile”. If you are a new business then you can search “my business” on Google Search to obtain your Business Profile. Google have a good guide here.
So, what happens if you manage several businesses? Follow our tips as below:
Adding a new Business Profile
If you need to amend a Google Business account then you will need to sign into the account. Ensure that you are signed into your account and then click the top right-hand icon (Google Account) and you will see the option to add another account. Put in the user email and password. The first time you may need to get this authorised using 2 factor authentication but the next time it should just let you in as your computer will have been identified as a safe user. Click on the Google apps (the dots next to the Google Account icon) and select Business Profile. You can then see your listing and update it accordingly
Google Business Profile Manager
If you manage multiple sites, you won’t want to be logging in and out of different Google accounts all the time. Google Business Profile Manager allows you to manage multiple businesses. Click Add Business and then type in the name of the business that you wish to manage. You can then select the level of access you’d like to have (Manager / Ownership), fill in the rest of the information and this will send an email to the business owner. They can then approve or deny your request. Once approved you will be able to access the Business Profile via the list on the Google Business Profile Manager screen.
Adding Updates to your Business Profile
One of the most important places to share information is on your Google Business Profile. This is often accessed before your website or social media. Therefore you can provide a quick snapshot of what your business has to offer, including any updates. When you are logged into your Business Profile, you will be taken to a screen where you can see your business on Google. On the right-hand side is your Google Business Profile. Scroll down Questions & Answers, Reviews, to the Updates section. Click on add an update. Add your update (new blog / new product etc), an image (Facebook size fits better than Twitter size) and then the appropriate call to action button.
If you are launching a new business then talk to us about our various services which can help support your business including social media management: mel@reddesk.co.uk
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Local Marketing and SEO: Website & Google Business
Local Marketing and SEO: Website & Google Business
Local marketing is potentially the most effective way for a small business to promote themselves, they will usually supply to their geographical area so it is essential to work on getting your brand seen online to a local audience.
The important factor to bear in mind is that Local Marketing should be a constant & continuous process, unlike large nationwide brands that will launch short term campaigns, your local marketing needs to be continually working & building relationships with your local clients. Small businesses work far more on relationships & repeat customers so give some time & effort to your online presence in your local area.
In this article we take a look at how you can build your Local Marketing SEO strategy via your website and Google Business profile (formerly Google Local Entry).
Website
An important fact to know is that ranking highly in local searches is much more achievable than other searches, search engine algorithms are well set up for geographical searches & Google will bring up local businesses above those further afield. Therefore, you need to ensure that your website has the right keywords & searches that your local audience will use. Use geographical keywords & search terms such as ‘plumber in Muswell Hill’.
The more localised the keywords the greater chance of your ranking higher so if your company services all of North London you may want to add keywords for specific locations within that area as well as using North London in your SEO.
Create blogs and news articles which local customers might find of use to read. Are there other businesses in the area you can cross-promote? They could give you a little mention and you can mention them in return.
Double check your website is mobile-friendly. Local searches are more likely to happen from a phone to search for directions, reviews or contact information.
Finally, keep your website constantly updated with good information. Gone are the days when customers or clients will give you a call if they have a query, they are much more likely to search for you online.
Google Business
Your Google Business profile is an essential part of Local Marketing. Make sure your profile is optimised with all the current information, such as opening times, telephone number etc.
Do check your location is marked correctly on Google Maps, you can move the marker if for some reason Google has your location wrong (this has happened with a few of our clients).
Add good images & ask for Google Reviews, you can add a link to your email encouraging reviews. You should also monitor your Google Reviews & respond. If by chance you get an unfavourable review if you act quickly you can get your reviewer to remove it or indeed approach Google if you feel the review is unfair.
Lastly, Google Business does now allow you to post to it, much like posting to your other social media, each post lasts a week & it’s a brilliant way of bringing more information & valuable keywords to your Google entry.
If you would like help with your Local Marketing then send us an email mel@reddesk.co.uk
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