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How to Take a Break Whilst Working From Home

How to Take a Break Whilst Working From Home

For those of us lucky enough to have been able to work from home for the past couple of months, it turns out that there have been some disadvantages – not taking enough breaks.  So how do you make sure you take a break whilst working from home?

Tip 1

Think back to when you were in a “normal” working day.  You’d probably have natural breaks at regular times during the day, for example at the beginning of your working day, catching up with colleagues over a coffee.  You would take breaks when you go over and discuss a work assignment with someone or eat lunch or run errands.  Of course, if you work from home, it might have been a time when you went out to drop off and pick up children from school.  Therefore, factor in a regular mid-morning coffee break, time to eat your lunch and another break in the afternoon.  You’ll feel so much better for it.

Tip 2

We’ve heard from many people who are not used to working from home that they seem to be working much longer hours.  It might be the novelty of not having to commute or expectations from your boss that you should be “available” all the time but over time your work is going to suffer.  By all means, start half an hour to an hour earlier so that you can factor in other responsibilities such as home schooling but be up front with your team and boss, so expectations can be managed.  Those trying to answer their messages immediately are going to set themselves up for a fall as it is going to be expected of them all the time.

take a breakTip 3

Have some “me time”.  As well as working from home, you may find that you are doing extra tasks to keep your family motivated and fed and watered.  It can be exhausting, especially when you know that it is going to continue through to the evening and into the weekend.  Therefore, it is important to set aside some time for yourself.  Go off for a walk, take a bath, or a yoga session.  Just make sure you are not to be disturbed for that precious hour or so.  You can then return the favour to other family members.

Tip 4

Take time off!  It seems bonkers, taking time off when you can’t go anywhere (although this is set to change) but it is needed.  Let your colleagues know that you are taking holiday and don’t check your emails on those days off.  Do something different with your days off: get up a different time, treat yourself to a takeaway or cook something fancy.  Just make it different to a working day.  You will feel so much better for a break, even though you are at home.

 

Of course, hopefully we will be allowed to take a proper break soon.  If you run a small business and struggle to take time off then it sounds like you could do with the support of a Virtual Assistant.  At Red Desk, we have a number of virtual assistants available to support your business during busy periods or when you are on holiday.  Email mel@reddesk.co.uk for further information.

 

 

Local Marketing and SEO: Social Media, NextDoor & Community

Local Marketing and SEO: Social Media, NextDoor & Community

In the second part of our articles looking at Local Marketing and SEO for small businesses, this time we take a look at how social media, NextDoor and community all have a part to play in raising awareness of your brand.

Social Media

Research has shown that customers associate small businesses with quality, value & being more approachable.   Therefore, the tone of your marketing is very important – using a more-friendly personal tone is much more likely to appeal to local clients.

Continue your location-based keywords & search terms through your social media, you can now use hashtags on Facebook as with Instagram & Twitter.

Make the most of local Facebook groups, there are rules around advertising in groups so make yourself aware of them, you may only be able to post marketing content once a month.

local SEOAn extremely important part of your social media when reaching out to local clients is to monitor & respond to comments & messages – if you respond you are showing your local audience that you care about their views & value their interactions.  Keep your communication with your clients open on your social media channels & you will build on your repeat custom.

Also, if you do have some marketing budget, then advertising on Facebook is still one of the most cost-effective advertising out there – you can promote several targeted posts at your different local audiences and for a very small amount, get some very good results.

 

NextDoor

Many people might use the NextDoor website for recommendations of builders, cleaners etc but what about using the website for your own business?

It seems that if you were an American based business then you can advertise but there are clear rules to follow.  However, as of July 2019, NextDoor.co.uk, have introduced the ability for local businesses to create their own free Business Page, with a view that they can “connect with their nearby customers. Whilst businesses will not be able to see neighbours’ conversations in the feed, neighbours can now tag businesses that they recommend on Nextdoor to let them know they love their business. All recommendations will be associated with that business’s Nextdoor page, so that business owners can see and respond to neighbours’ recommendations. Neighbours can also message businesses and check their page to look up general information like phone number, address, website and opening hours.” Read more here  https://blog.nextdoor.co.uk/2019/07/09/introducing-nextdoors-local-business-pages-and-recommendations/

 

Community

Why not get involved in your local community & local events – search out the local business groups – caring about your local area will build relationships with your local client base and firmly secure your business in your community.

 

If you would like help with your Local Marketing then send us an email lindsay@reddesk.co.uk

 

 

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