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Social Media Training
Social Media Training
We recently undertook some Social Media training for the Islington Youth Council. The Youth Council are a millennial savvy bunch when it comes to social media but it’s important to remember that using social media on a personal level is different to using it to represent your business, brand or enterprise.
As Youth Councillors they need to reach out to other young people in Islington to spread their campaigns and reach their target audience. The main platforms for young people are Instagram and Snapchat. However they also need to build their presence amongst like minded organisations, connections and influencers who are mainly present on Twitter, and possibly Facebook. We therefore decided to structure the training around the role of Keywords and Hashtags as part of any businesses online presence. On a professional level these elements are key to any social media campaign so we felt this would be valuable knowledge for them moving into social media on a professional level.
E-Safety
We began the session buy highlighting the importance of staying safe online, there are several videos available but we chose this one Easy Ways to Stay Safe on Social Networks as it clearly sets out the three areas of e-safety: Sharing, Privacy & Settings, and Location Settings.
Keywords
We then moved on to explain the importance of keywords. How web developers pick specific words which sum up web pages and incorporate them into the text on the website. These keywords and search terms are picked up by search engines to match up websites to online searches. It is therefore essential that you know your target audience and you know what they will be searching for when they’re looking for your service. It is important to remember that Google rewards relevance, so your website needs to contain the content relevant to your business.
Hashtags
Having looked at Keywords we could then move on to the important roll that Hashtags play in any social media campaign. Once a # is entered in front of a word it becomes a clickable link taking you to a page featuring the feed of all the most recent tweets/posts that contain that hashtag. You can then search for others using the same hashtag and connect with like-minded people and accounts.
We looked at topics which the Islington Youth Council will tackle over the coming year including: Apprenticeships, Diversity and Careers Advice to try and come up with some hashtags they could use when posting on Twitter and Instagram. Initially we searched manually in Twitter and Instagram to see what related hashtags people were using for these topics. For apprenticeships we picked #apprenticeships #apprentice #GetinGoFar. We particularly liked #GetinGoFar as it has been used for apprenticeship campaigns up and down the country so is a handy one to jump on.
We then looked at a web tool called www.keyhole.co which you can test out hashtags to see how popular they might be and for related ones shown in a word cloud. We picked #workexperience which we had selected when researching Careers Advice. Here is what keyhole showed us:
We then ended the session by asking the Youth Council to come up with a list of hashtags that they will use in their identity and campaign.
We look forward to seeing these integrated into their Instagram and Twitter accounts. Do follow their progress with us!
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Market Research
Market Research
We’ve recently launched our market research services. Our new VA Emma has been researching a variety of topics for clients including entertainment for the corporate events industry, producers and manufacturing processes for a baby food company and sourcing data on local schools and nurseries. Whatever the subject, we apply the same processes to collect valuable data.
If Red Desk are carrying out the initial market research for a client, it means that the business owner can focus on their core business activities. We can conduct customer questionnaires, mail shots, direct marketing and personalised telephone calls and emails. All the information gathered can then be collated into a concise, easy to understand document to enabling the SME to target specific market areas/potential suppliers and understand their customer base, consumer trends and what areas are likely to be the most profitable.
Market research is a very effective way of understanding your target audience, how well you are communicating and key insights into your brand. This information will allow you to gain a competitive edge in the marketplace and price yourselves accordingly.
We have a three step approach for our market research:
Phase 1: Data collection
You may provide us with a targeted list of companies for us to reach out to directly, or may simply specify a particular target market. Our VAs will then source the required details into a contact database via word or excel.
Phase 2: Customer contact
Our VAs will make direct enquires with the relevant parties either by telephone or email. The results of the initial contact will be recorded along with details of any further follow ups required. It would be helpful to have anticipated any queries or FAQs that may come up, in order that our VAs can respond professionally and efficiently.
Phase 3: Feedback and review
Once customers/suppliers have been contacted and information obtained, we will collate all relevant information into a document for our client to review. We will summarise overall trends, budgets, timeframes, return rates and any other key comments, in order for our clients to make informed business decisions.
We are flexible with our offerings so can provide feedback at any point, as directed by you, in the format of your choosing.
If you are interested in knowing more about market research, do take a look at our dedicated web page.
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