Social Media Management for Small Businesses
Social media is one of the most powerful tools a small business has. But posting consistently, creating content that actually connects with your audience and keeping up with every platform takes time and knowledge that most business owners simply do not have spare.
Red Desk offers a complete social media management service for small businesses, charities and organisations across the UK. Whether you need a one-off campaign to promote an event or a new service, or you want someone to take over your social media entirely on an ongoing monthly basis, we can put together a plan that works for you.
Review and Research
We never just start posting. Before we write a single word of content, we take the time to properly understand your business. That means reviewing any existing social media accounts, carrying out competitor analysis, researching the keywords and hashtags relevant to your industry, and building a genuine picture of your brand, your audience and your goals. This research shapes everything we do going forward.
Content Creation and Scheduling
We create tailored content for all the major social media platforms including Facebook, Instagram, LinkedIn and X (formerly Twitter). Every post is written specifically for your business and your audience, with the right keywords, hashtags and images to give each post the best possible reach. We plan, create and schedule content in advance so your social media stays active and consistent without you having to think about it.
Blog Writing and Website Updates
A well-written blog does double duty. It keeps your website fresh with new content, which helps your SEO, and it gives you genuinely useful material to share across your social media channels. We write regular blog posts for your business, upload them to your website and create and schedule the social media posts to go with them, driving your audience back to your site.
Monitoring and Reporting
Social media is not a set-and-forget task. A dedicated team member works on each client’s accounts and we use an online project management tool to collaborate and stay on top of every platform. We provide regular reports drawn from Google Analytics and the social media platforms themselves, so you always have a clear picture of how your accounts are performing and what is working.
Social Media Training
Prefer to manage your own social media but not sure where to start? We can set up and optimise your accounts, then give you practical, hands-on training so you feel confident managing everything yourself going forward.