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Contextual Backlinks
Contextual Backlinks
As part of any business’s digital strategy, SEO figures rank quite highly. Red Desk Virtual have worked with many small businesses to improve ranking of their website and online reputation. Once you’ve mastered the basics, you can explore other areas of SEO to further improve your website’s online ranking, including using contextual backlinks.
Julian Goldie runs an SEO link building agency designed to help you grow your website and boost your rankings on Google. Hear what he has to say in his article What Are Contextual Backlinks? (& Why You Need It). You will learn that:
Contextual backlinks are links that are placed on a web page that is relevant to the content of your site. They can be within the text of the page, in a resource box, or in the author’s bio. They can also be within images, videos, and any other type of content that is on the page.
For example, say you have an online store that sells running shoes.
A contextual backlink would be a link to your site on another page that is about running shoes or sports.
Julian then goes onto explain why these contextual backlinks are so important:
contextual links are regarded as one of the most powerful ways you can increase your rankings and generate more traffic for your site.
Because when a link is placed in context alongside relevant content it has a greater chance of being clicked than an outbound link on its own.
Here’s a list of benefits that contextual link building can bring to your site:
- Increased Rankings
- More Traffic
- Improved SEO Efforts
- Greater Brand Visibility
- Improved Conversion Rates
- Social Proof
Goldie then goes onto further explain:
- What makes contextual links so powerful – Google uses contextual backlinks to determine how authoritative and relevant a certain web page is.
- What is contextual link building – Contextual link building is the act of earning links to your site from other relevant web pages.
- Where to find contextual links – You can use a tool like Ahrefs, Majestic, or Moz Link Explorerto check who is linking to other similar websites in your industry.
- How to get started with contextual link building – To get started, you need to create content that is worthy of being linked to.
- What is link relevance – Link relevancy (or link relevance) is the measure of how relevant the links are to and from your site.
- Why does link relevance matter for SEO – Contextual links are one of the most important factors in Google’s ranking algorithm, and link relevancy is a big part of that.
- The bottom line – Contextual links are an important part of any SEO strategy, and relevance is one of the most important factors in Google’s ranking algorithm.
So, as you’ll see Julian Goldie is achieving his goal of contextual backlinks! He sent Red Desk an email saying that he had read an article of ours and perhaps his article of Contextual Backlinks might be of benefit for our readers. We’re sharing his blog with you as he’s an expert in this field and it’s an interesting way to expand your SEO reach.
We’d love to hear from you if you’ve tried this method. Email mel@reddesk.co.uk and let us know!
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Candidate Screening Tips
Candidate Screening Tips
How is your business doing? Well, we hope! If you are recruiting new staff to either expand your company or replace employees who have moved onto pastures new then we have a few tips for candidate screening. This will mean that you filter out the ones not suitable and interview those most suited for the role.
Pre-screening Calls
Every now and again, one of our client’s asks us to contact a number of applicants for a pre-screening call. On CV, they have the relevant skill set but we ask a number of questions on behalf of the company to ascertain reasons for application, salary expectation, level of industry knowledge (do they know the answers to one or two technical questions) and general personality and communication skills. We put this information in a spreadsheet for the client and then they go onto contact the ones that best fit the role.
Video
Another client was recruiting for workshop facilitators to support with running workshops for young people. The candidates needed to be dynamic and engaging in order to hold the attention of the audience they were delivering to. So, as well as filling in an application form, they were required to upload a short video clip of either them teaching, performing or introducing themselves.
Test
When we assisted with the recruitment process of junior team members for a Financial Research company, one of the pre-requisites of candidates making it to interview stage was for them to sit a short online maths test, as one of the main areas of responsibility in the role was to make and check financial calculations.
Psychometric Testing
We were recently contacted by Thrive (the reason we started researching this article), who in their introductory email say that 3 out of 4 businesses are using pre-hiring assessments. This company specialise in psychometric testing and if you are hiring over 40 staff per year then it might make economical sense to look them up.
Online Candidate Assessment Tools
There is a plethora of online candidate assessment tools out there which will help you whittle down the long list to a short list. We’d heard of one tool which sets the candidate a task and then takes screen shots (with the permission of the candidate) over the duration of the task. It is very insightful into the behaviour of the individual candidates: one stopped half way through for a cigarette, another changed his outfit 5 times! Anyway, we digress… LinkedIn have a list of talent acquisition tools here, so take a look.
We hope some of the above techniques have given you an idea or two of how to sift through applicants for your next role.
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