As part of any business’s digital strategy, SEO figures rank quite highly.  Red Desk Virtual have worked with many small businesses to improve ranking of their website and online reputation.  Once you’ve mastered the basics, you can explore other areas of SEO to further improve your website’s online ranking, including using contextual backlinks.

Julian Goldie runs an SEO link building agency designed to help you grow your website and boost your rankings on Google. Hear what he has to say in his article What Are Contextual Backlinks? (& Why You Need It).  You will learn that:

Contextual backlinks are links that are placed on a web page that is relevant to the content of your site. They can be within the text of the page, in a resource box, or in the author’s bio. They can also be within images, videos, and any other type of content that is on the page.

For example, say you have an online store that sells running shoes.

A contextual backlink would be a link to your site on another page that is about running shoes or sports.

Julian then goes onto explain why these contextual backlinks are so important:

contextual links are regarded as one of the most powerful ways you can increase your rankings and generate more traffic for your site.

Because when a link is placed in context alongside relevant content it has a greater chance of being clicked than an outbound link on its own.

Here’s a list of benefits that contextual link building can bring to your site:

• Increased Rankings
• More Traffic
• Improved SEO Efforts
• Greater Brand Visibility
• Improved Conversion Rates
• Social Proof

Goldie then goes onto further explain:

• What makes contextual links so powerful – Google uses contextual backlinks to determine how authoritative and relevant a certain web page is.
• What is contextual link building – Contextual link building is the act of earning links to your site from other relevant web pages.
• Where to find contextual links – You can use a tool like Ahrefs, Majestic, or Moz Link Explorerto check who is linking to other similar websites in your industry.
• How to get started with contextual link building – To get started, you need to create content that is worthy of being linked to.
• What is link relevance – Link relevancy (or link relevance) is the measure of how relevant the links are to and from your site.
• Why does link relevance matter for SEO – Contextual links are one of the most important factors in Google’s ranking algorithm, and link relevancy is a big part of that.
• The bottom line – Contextual links are an important part of any SEO strategy, and relevance is one of the most important factors in Google’s ranking algorithm.

So, as you’ll see Julian Goldie is achieving his goal of contextual backlinks!  He sent Red Desk an email saying that he had read an article of ours and perhaps his article of Contextual Backlinks might be of benefit for our readers. We’re sharing his blog with you as he’s an expert in this field and it’s an interesting way to expand your SEO reach.

We’d love to hear from you if you’ve tried this method.  Email mel@reddesk.co.uk and let us know!