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Twitter Lists
An associate business of ours recently moved into a new office building with plenty of networking opportunities. We suggested using Twitter lists as a quick way of connecting virtually. However they weren’t sure what Twitter lists were and how they worked.
What are Twitter lists?
Twitter lists are a curated group of twitter accounts. You can either start your own list or subscribe to others. For example, we suggested our associate create a list containing the accounts of the businesses within their building (if there wasn’t one already to subscribe to).
How to create a Twitter list?
Once you are logged into Twitter, search for an account you want to add to your new list. Click on their profile and then the cog which is next to the Follow or Following button. Select the “add or remove from lists” option, and add them to the list you want them to appear in. You can find out more information about Twitter lists here.
What are the advantages of Twitter lists?
- You don’t have to follow the accounts in your list. This might sound like a slightly unusual advantage but if you want to be seen as an influential account on Twitter then you need to have more followers than you are following.
- It’s a time saving exercise. You can just go to your list and interact with the specific accounts rather than hunting for them in your feed
- If you are looking for a certain area or business, search for existing Twitter lists (they’ve done the hard work for you). There are 101 lists in this article
Other uses for Twitter lists
- Keeping tabs on your competitors – create a list of competitors but keep this list private
- Supporting your local area – if you are part of a neighbourhood online Twitter community this is a great way of sharing the #locallove
- Follower wish list – if you have a list of who you want to follow you (be it because they are influential or you idolise them) then add these to a list so that you can regularly interact. Once they’ve started to follow you, you can remove them from the list, and look for someone else to add
- There are plenty of other ideas for uses in this Buffer article
Tweet us at @reddeskvirtual if you have any questions about Twitter!
3 Ways to Market Small Businesses
We have been banging on forever and a day about how small businesses should invest in a decent website and social media strategy. However, what is the next step after this? We have been helping local independent businesses, and these are three alternative ways of promoting small businesses.
Small Business Saturday
Ever popular in the US, Small Business Saturday is starting to become a big deal in the UK too. On Saturday 3rd December, the UK will celebrate small businesses. Throughout the country, shops will offer discounts, town centres will put on markets and celebrations, all of which can be read about on their website.
We have registered our small business clients on the website, including their offers. As a customer, you are able to use the small business finder to type in your postcode to see which businesses are participating.
Come over and join us for Small Business Saturday, and use the hashtag #SmallBizSatUK
Time Out Love London Awards
Once again, these have grown in popularity. You may have seen posters in local shops, bars and restaurants asking you to vote for them in the Love London Awards.
It is a two-step campaign process, where you can request customers to nominate your business under one of four categories (pubs and bars; restaurants; shops, cafes and coffee shops; and local culture) and then a second stage where if you are selected (up to 10 nominations per category per area of London), you can vote (and encourage others to vote).
We found a lot of local camaraderie when asking locals to vote, and we all vote for each other. We were very pleased when our local pub won the category of best pub in Muswell Hill for the second year in a row. We’d like to think it had something to do with our campaign.
Keep an eye out from August onwards for information so you can nominate your local business. Don’t forget the hashtag #LoveLondonAwards
Localove
We first heard about this over Twitter. Rather than a day of celebration or an award, Localove is an app which can be downloaded on https://localove.com.
You can either register as a shopper (enjoy local offers straight away) or as a business. The sign up process is relatively painless and you just need to upload a couple of images, and away you go.
Localove have this to say: “With shoppers constantly browsing the market, you can keep them up to date with all your news, as well as offering them deals, discounts or simply sharing a great new photo. Don’t forget, this is a live and constantly changing market, so in order to attract different shoppers regularly, we recommend that you post at least twice a week. Good things happen to those who post!”
Download the app today!
If you are a small business looking to attract new customers then we’d love to hear from you. Red Desk offer social media strategy, brand exploration and social media training.
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