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Seasonal Content Marketing
Is your marketing seasonal? Do you tie in upcoming festivities with your social media campaigns? At Red Desk, we have several social media clients and we try to keep the content relevant.
Have you heard about content calendars? These are shareable resources for marketing teams to plan out seasonal content marketing activity. They are highly visual and you can see how the content will be distributed throughout the year.
If you don’t want to create your own content calendar then take a look around the web. E-consultancy have pulled together 8 planners for you to choose from. We are sure that many other websites will be offering their own templates for the coming year.
Step One
Have a brainstorming meeting with your team for initial ideas such as “seasons” ie:
Winter = cold weather, darker days, Christmas
Spring = a fresh start, new projects, Easter
Summer = holidays, warmth, sunny weather
Autumn = Hallowe’en, warmer nights, return to school
After that think about key industry events or dates, other major holidays (Valentine’s Day etc) and product launches/promotions. Once you’ve added all these into your calendar, you can check for gaps which you could fill with FAQ information or a highlight on your favourite supplier!
The advantage is that now you have all your content generation ideas in one place.
Step Two
Take a look at existing content you already have (ie countdowns to Christmas, tips for summer holidays etc). Can you reuse these articles? Perhaps you can repurpose or update them with something else new. How about consolidating several blogs into one larger article? There’s no point reinventing the wheel if you have a great content base to start off with.
For new articles, take a look at key dates or industry events and think about what customers might need to know. Brainstorm again for blog ideas.
Step Three
Obviously you will need to write new blogs and refresh the old ones but then start thinking about the types of tweets and posts based on your content. Enter this information (ideas, keywords etc) into your calendar.
Step Four
Track and evaluate your content and social media posts. What gained the most activity? Continuously tweak your content and post based on your findings.
At Red Desk, we love planning so if you need some help with your content marketing then do get in touch!
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Red Desk’s basic guide to SEO
Welcome to Red Desk’s basic guide to SEO!
There are many simple things that you can do to improve your website’s ranking and once you’ve cracked it, you can put these things into practice and gradually improve your ranking.
Firstly when adding a new page, make sure you add a good title or “title tag” – try for a keyword or search term. Therefore do some brainstorming and research first about keywords/search terms and then check in Google Adwords to see its popularity. Also what are the buzz phrases of the moment? Perhaps try using one of those but keep checking back with Google Adwords!
Once you’ve decided on your “title tag”, continue using these phrases throughout the post or web page. Use the phrases as naturally as possible as Google hates phrases being shoehorned in, and do include them in the first paragraph (or first 200 words) as Google gets tired of looking beyond this point!
Always give good description and tags to your post The description needs to be specific to the article and targeted to your consumer, so choose your words carefully. The ‘tags’ should be your keyword phases pulled from your text, this practice should also be carried out with any images you add as this is another opportunity to add those ‘keywords’.
I will also mention adding ‘links’ and ‘hyperlinks’, it’s good practice on a blog to add links to other other blogs and this will hopefully lead to other bloggers adding links to your site. Google views ‘links’ as votes so the more links to your site and links from your site the better.
Finally, if your website is in WordPress, do activate the Yoast SEO plug in (or get it installed if you don’t have it). We absolutely LOVE this plug in as it makes SEO a doddle and traffic lights your optimisation.
So take control of your site and learn how to update it as needs be, then you can gradually work on the SEO & in time improve your ranking.
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