If you’re running an online shop using Shopify or WooCommerce, being visible on Google is no longer optional – it’s essential. While social media can help build community and drive engagement, Google is still the go-to place for product discovery.

As a Virtual Assistant based in Wendover, near Aylesbury, I support small businesses across Buckinghamshire and North London with their digital marketing, helping them get found online without a big team or budget. One of the smartest moves you can make is to connect your online shop to Google’s ecosystem – and the best part? It doesn’t have to cost a penny.

Why Google Visibility Matters

Here’s what happens when someone searches for your product on Google – especially something location-based like “handmade candles Aylesbury” or “eco skincare North London”:

• Results appear in the Google Shopping tab
• Products show on Google Maps (via your Google Business Profile)
• If you’ve uploaded videos, your items may display under YouTube videos
• With a Gmail connection, they may even show in email promotions

The result? You can reach customers before they even find your Instagram or click your website link.

Free Product Listings (Yes, Really)

Both Shopify and WooCommerce allow you to connect with Google for free, organic listings – meaning you can appear in search results without paying for Google Ads.

This setup is ideal for small businesses in Buckinghamshire and North London looking to expand their reach locally and nationally.

How to Set It Up

For WooCommerce Users

Use the Google Listings & Ads plugin, available in the WooCommerce Marketplace.

Steps:

1. Install the plugin from WooCommerce
2. Connect your Google Merchant Centre and Google Business Profile
3. Select which products you’d like to show
4. Use your WooCommerce dashboard to monitor performance

It’s a smart way to integrate your shop with Google Search, Shopping and Maps — with minimal effort.

For Shopify Users

Install the Google & YouTube App from the Shopify App Store.

Steps:

1. Connect your Google Account and verify your Business Profile
2. Sync your product catalogue
3. Link your YouTube channel (optional but powerful for future content)
4. Choose which products to publish

You’ll be able to run smart campaigns or stick to free listings – both managed inside your Shopify admin.

Local SEO + Google Business Profile = More Sales

For clients in places like Wendover, Aylesbury, or anywhere in North London, local visibility is everything.

If your Google Business Profile is properly optimised and connected to your shop, your products could appear:

• In local map searches
• On your profile page under “products”
• In the Google Shopping tab filtered by location

It’s a huge visibility win, especially for niche or locally made goods.

Bonus: YouTube for Product Displays

Got video plans in the future? Connecting your shop to Google now means you can:

• Display products under your YouTube videos
• Add “shopping shelves” beneath tutorials or unboxings
• Use YouTube as another search engine for discovery

Even if you’re not quite ready to start posting videos, having the connection in place means you’re set up for success when you are.

Why It’s Worth Doing Now

✅ No hosting required
✅ Minimal tech knowledge needed
✅ Works behind the scenes 24/7
✅ Puts your products in front of the right people – locally and nationally

Need a Hand?

At Red Desk, I help small business owners just like you — whether you’re running a handmade gift shop in Aylesbury or a skincare brand in North London.

If you’d like support getting your Shopify or WooCommerce store connected to Google, I can handle the setup, integrations, and even optimise your Google Business Profile for better results.

Coming Next:

Shopify vs WooCommerce: Choosing the Best Platform for SEO & Sales

Ready to get seen on Google? Drop me a message — I’d love to help your shop shine.