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Want More Sales? Use Social Media to Showcase Your Products Like a Pro
Want More Sales? Use Social Media to Showcase Your Products Like a Pro
Running an online shop through Shopify or WooCommerce? Whether you’re selling handcrafted jewellery, eco-friendly skincare, or curated gift boxes, social media is your shop window to the world.
As a Virtual Assistant based in Wendover near Aylesbury, Buckinghamshire, I often help small businesses boost their visibility using clever digital marketing techniques that don’t require a big team or budget. In this blog, I’m sharing practical ways to use social media to increase sales and get your products in front of the right audience.
Why Social Media Works for Small Online Shops
Social media platforms are more than just places to scroll past cat videos. They’re powerful sales tools that help customers discover products they didn’t even know they needed. Using visual platforms like Instagram, Facebook, and Pinterest, you can:
- Build a loyal following
- Increase traffic to your Shopify or WooCommerce shop
- Show off your products in real-life settings
- Encourage impulse buying through tagged posts and stories
Best of all, the tools are free to use – and with the right strategy, they can become one of your strongest sales channels.
Know Where Your Customers Hang Out
Not every platform suits every product. Here’s a quick guide to choosing the right ones:
- Instagram: Perfect for visual products like fashion, art, skincare, or homewares. Great for reels, product tags, and behind-the-scenes content.
- Facebook: Still strong for community-based selling. You can also post in local groups (great for Wendover and Aylesbury-based businesses).
- Pinterest: Excellent for lifestyle inspiration and evergreen content. Pin your products and blogs for long-term visibility.
- Google Business Profile: Often overlooked but incredibly valuable. Make sure your profile is optimised so your products appear when people search locally or by category.
We’ll be looking at how to integrate with Google Shopping and Maps in a future blog, so keep an eye out.
Make Your Products Shareable
Before you start posting, check your online shop is ready for social sharing:
- Images: Use clear, high-quality images that reflect your brand
- Descriptions: Keep product titles short and engaging. Add meta descriptions and preview images
- Share Buttons: Add Instagram or Facebook sharing buttons to product pages
- Sync Tools: Shopify and WooCommerce have built-in or plugin tools to make social sharing seamless
Pro tip: WooCommerce users can add the Instagram Feed plugin, while Shopify users can link their product catalogue to Instagram and Facebook for automatic tagging.
What to Post: Social Content Ideas That Sell
You don’t have to be on camera every day. Instead, focus on content that showcases your products and adds value. Here are a few ideas:
- Product spotlights: Highlight one product per post with a direct link
- Customer reviews: Share testimonials and photos
- How-to content: Show how to use or style your products
- Behind-the-scenes: Packing orders, making products, or workspace tours
- Seasonal content: Themes like “Back to School”, “Mother’s Day Gifts”, or “Winter Warmers”
- Stories: Use Instagram or Facebook stories for quick updates or product highlights
Use Social Selling Features
If you’re on Instagram or Facebook, make sure you’re using their shopping tools:
- Instagram Shopping: Tag your products directly in posts and stories
- Facebook Shops: Sync your catalogue and let users browse in-app
- Pinterest Product Pins: Set up rich pins for easier discovery
These features work even better when your online shop is properly integrated with each platform. If you’re not sure how to set this up, that’s something a Virtual Assistant can support you with.
Don’t Post and Ghost – Stay Active
Consistency matters. Aim to:
- Post 3–5 times a week
- Respond to comments and DMs
- Share stories or reels for quick wins
- Join local Facebook groups (great for Buckinghamshire-based sellers!)
If you struggle to stay on top of everything, try using scheduling tools like Later or Metricool. Or outsource your content calendar to someone like Red Desk!
Track What Works
Use platform insights and your shop’s analytics (Shopify or WooCommerce dashboards) to see what gets clicks and conversions.
Keep an eye on:
- Which posts bring in the most traffic
- What formats perform best (images, carousels, reels)
- What days/times work best for your audience
Then, tweak your approach based on what the data tells you.
Final Thoughts
You don’t need to be everywhere. Just show up consistently on the platforms that suit your audience and product type. With a bit of planning, and some help from a Virtual Assistant if needed, social media can become your shop’s best friend.
And if you’re based in Wendover, Aylesbury or anywhere in Buckinghamshire and need support with your Shopify or WooCommerce shop, Red Desk is here to help.
Coming Soon:
-
Want to Be Found on Google? Connect Your Shopify or WooCommerce Store Today
-
Shopify vs WooCommerce: Choosing the Best Platform for SEO & Sales
Need help getting your socials and shop in sync? Let’s chat!
Get In Touch
Stop Buying Likes: How to Build a Real Facebook Audience
Stop Buying Likes: How to Build a Real Facebook Audience
If you want long-term growth, it starts with real people – not fake numbers.
When you’re trying to build your presence on Facebook, it’s tempting to buy likes. The numbers look good. It feels like progress. But the truth is: if those likes aren’t real people who care about your business, they’re not helping you grow.
At Red Desk, we support ethical and effective marketing strategies that work for the long term. In this article, we share practical ways to grow your Facebook followers without resorting to shortcuts – helping you build an audience that engages, converts and supports your goals.
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Optimise Your Facebook Page
A good first impression matters. Make sure your:
- Profile photo and cover image look professional and relevant
- About section includes keywords (e.g. small business support, virtual helpdesk, UK admin services)
- Contact info is complete
- Call-to-action button links to something meaningful – your website, enquiry form, or newsletter
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Share Content That People Actually Want
Post consistently – even if that means just once a week – and focus on content that:
- Answers common client questions
- Shows how you work behind the scenes
- Highlights testimonials or recent wins
- Links to relevant events or awareness days
Bonus points for using varied formats: images, Reels, graphics, short videos.
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Use Your Existing Network
Don’t overlook the tools you already have:
- Add your Facebook page link to email signatures
- Embed the page or latest posts on your website
- Ask staff, collaborators, and friends to like and share
You could also ask new clients to follow you as part of your onboarding process.
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Collaborate with Others
The easiest way to get in front of a new audience? Work with someone who already has one. Try:
- Co-posting with a local business
- Running a joint giveaway or awareness campaign
- Tagging speakers, suppliers or partners in your posts
This works especially well for charities, course providers, and small businesses with a community focus.
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Use Facebook Ads – the Right Way
Instead of buying followers through shady services, use Facebook’s built-in Page Likes ads. These are affordable and targeted – ideal if you want to reach people who are likely to engage.
You can choose your audience based on location, interest, or profession, and spend as little as £2-3 per day.
Why You Should Avoid Buying Likes
| False Boost | Real Result | |
| Big numbers | Low engagement | |
| Fast wins | Long-term problems | |
| Looks good | Reduces reach, hurts credibility |
Fake followers don’t help your business – they just clutter your metrics.
Final Thought
If you’re going to invest time in Facebook, do it in a way that builds trust, not just traffic. A smaller, engaged audience will always outperform a large, disengaged one.
Need help with planning your content, setting up ads, or refreshing your strategy? Get in touch with Red Desk – we’re here to help small businesses grow the right way.
Get In Touch
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