The Potential of your Email Signature
Email signatures are a simple but very effective marketing tool for any business. However for a small business it really is a tool you should not overlook.
Every email your company sends is an opportunity to increase your social reach and strengthen your brand.
- Your Name
- Your Brand / Company Name / Logo
- How to contact you directly
- Your Website URL
- Your Social Media
These elements should always appear but why not use your email signature as part of your marketing campaign? You could add a tagline or marketing messages if you are running a campaign or want to promote a particular product.
By having social media links on all email signatures, you’re offering your target market other channels to communicate with your company. People are more likely to engage with your social media if they already have an existing relationship with you, so those customers you are emailing could significantly improve your social reach and strengthen your social presence.
It’s also important to remember that not all customers and colleagues use the same social media – you may want to create different email signatures depending on who you are contacting, use your email signature part of your marketing campaign.
There are many easy to use email signature generators out there that are very simple to use such as https://si.gnatu.re or https://www.canva.com/learn/best-email-signature-design/
These allow you to create a professional looking signature that you can drop into your email settings.
On a final note if your email includes sensitive information you may also want to include a legal disclaimer to prevent breach of confidentiality. If Information is only intended for the recipient & that information is leaked a disclaimer regarding this can keep the company from being held liable for the content of those emails.
If you need more help with your email signature or marketing campaign do get in touch firstname.lastname@example.org