What is Linktree?
You might have seen Linktree mentioned on websites or social media profiles. Curiosity eventually got the better of us and we clicked and rather than finding an unknown social media platform, we were met with a genius idea. So, what is Linktree and how can I use it for my small business?
What is Linktree?
Linktree is a social media reference landing page which allows a company or person to put all their associated links in a personalised and customisable page. Established in 2016, it was developed by an Australian company addressing the frustration that social media platforms rarely allow multiple hyperlinks in profiles and it can be used on platforms like TikTok, Facebook, LinkedIn, Youtube and more. To date, there are over 40 million users. Described as a freemium service, this means Linktree offers a free offering as well as a Pro subscription which gives more benefits.
Freemium vs Pro
There are four plans for Linktree. Try the free version to see how you get on. You can then try the Pro (most popular plan) free for 7 days. This is a basic table showing costs and features available on each plan. There is a more in-depth table which shows all the features here.
| Feature | Free | Starter (£2.50 per month) | Pro (£4 per month) | Premium (£11.50 per month |
| Unlimited links | yes | yes | yes | yes |
| Tip Jar & other monetization support | yes | yes | yes | yes |
| Upgraded style options | no | yes | yes | yes |
| Affiliate marketing tools | no | yes | yes | yes |
| Scheduling | no | yes | yes | yes |
| Advanced customization options | no | no | yes | yes |
| Conversion tracking | no | no | yes | yes |
| Upgraded customer support | no | no | yes | yes |
| Option to hide Linktree logo | no | no | yes | yes |
| Concierge customer support | no | no | no | yes |
| Personalized onboarding & setup | no | no | no | yes |
| Dedicated relationship manager | no | no | no | yes |
| Data export capabilities | no | no | no | yes |
| Exclusive content | no | no | no | yes |
How can I use it for my small business?
Linktree can be used to aid the discovery of your work, brand, or business. You can:
- Create a customised mini-website with ease
- Grow your followers and audience across all the social media platforms that you are on by providing them with one link
- Increase engagement on your content with links that are embedded
- Make money by selling your products, take payments or use the tips jar function
- Build mailing lists or a contact database by collecting visitor email addresses
- Use the analytic tools to see how to grow your followers and business
- Integrate Linktree with any tech you might already use
Follow this link to customise templates specifically designed for small businesses.
Tips
Play about with Linktree. Sign up to a free plan and then make use of the templates (browse and select the relevant category). The blog has lots of useful articles too including:
- Best practice: How to write good link copy
- The best social media tips for small business success
- The best ways to monetize your website and link in bio
You can find more here.
We’d be interested to see your Linktree profiles. Do get in touch with your links by emailing them to mel@reddesk.co.uk.