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How to create clickable links in Instagram
How to create clickable links in Instagram
As of April 2024, there are over 2 billion active users on Instagram. In fact, according to Similarweb’s global ranking of websites, Instagram is the fifth most visited website globally. Therefore, it makes sense to market your business or product on Instagram. Many social media platforms allow clickable links within posts which allow users to visit the website directly. Unfortunately, this is not the case for Instagram. So how do you create clickable links on Instagram?
Profile
You can add a link to your website, blog and more in your profile. Click edit profile, add external link and enter the URL and title. It makes sense to post the link for the place where most of your information can be found. For example, for Red Desk Virtual’s Instagram account, we have a link to our blog. This is because most of our social media posts are related to articles on our blog. Therefore, instead of providing a link in your posts (which aren’t clickable), you could say something like “link in the bio”.
Although you can provide several links in your profile, only the first one is visible. If you have multiple hyperlinks you want to list, why not create a Linktree?
Stories
You can use a Link Sticker to add a clickable link to your story. Follow these instructions (this works on Instagram app on your mobile device and not desktop):
- Click your profile pic and you can add to story
- Take a photo or upload one already on your device
- Tap the sticker icon and select the Link Sticker
- Type in your link – you can change how it appears ie instead of showing the link to the website you can say “Buy your tickets now” so do play about with this option
- You can then move the link (this will appear right in the middle image otherwise)
- The story will be on Instagram for 24 hours
- If your Facebook account is linked then it will be shared on there too
Highlights
Once you have created your Instagram story with the clickable link, you can add it to highlights. Once again this can be added to and edited on your phone.
Red Desk offers a complete Social Media Management service. We work with our clients to create a tailor-made Social Media Plan that best reflects their business. We can create a one-off campaign to promote an event / new service or work on a monthly campaign package creating a strategy and content to target your desired audience. If you want additional support for your small business, please get in touch: mel@reddesk.co.uk.
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Get Your Bespoke Privacy Notice for Your Small Business Today
Get Your Bespoke Privacy Notice for Your Small Business Today
The Information Commissioner’s Office (ICO) has launched a privacy notice generator which allows you to create a bespoke privacy notice for your business in under 15 minutes.
Why do I need a privacy notice?
A privacy notice will let people know what information you have and what you’ll do with it. Under GDPR many organisations realised they weren’t displaying a compliant privacy notice on their website. The ICO had provided privacy notice templates but this has now been replaced by an easy-to-use generator tool which has been specifically designed for sole-traders, start-ups, SMEs and charities.
So, what can you expect?
Within the tool (which can be accessed here) there are sections specifically for the following sectors:
- Finance, insurance and legal
- Education and childcare
- Health and social care
- Charity and voluntary
- Retail and manufacturing
You can pick a notice for customer and supplier information or one for staff and volunteer information.
Privacy notice generator – for customer and supplier information
This notice will let your customers know how you will use and store their information, giving them confidence to use your products and services. As well as displaying the notice on your website, you could send it in a newsletter or add it to your email signature.
- Firstly, choose your sector (we chose professional services).
- It then asks you to read a few links so that you have a better understanding of data protection, personal information you will collect and so on.
- You then fill in your business details, why you collect personal information, the personal information you collect, special data, reasons for collecting or using personal information, where you get the information, retention schedule, who you share the information with.
Once it is completed, you can then download it.
Privacy notice generator – for staff and volunteer information
This tool is for charities and SMEs. Once again, you fill in some basic contact details, read some links which will help you answer some questions within the tool and then you answer the following questions:
- Why do you collect or use personal information
- The sources of the personal information
- Retention schedule
- Who do you share the personal information with
- Whether you share the information outside the UK
Once it is completed, you can then download it.
You may also wish to check if your business needs a privacy notice. Or whether you need to pay an annual fee to the ICO.
If you want additional support for your small business, please get in touch: mel@reddesk.co.uk.
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