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How are the latest changes to Facebook Algorithm affecting Business Pages?
How are the latest changes to Facebook Algorithm affecting Business Pages?
It’s nothing new for Facebook to alter its algorithms. They have been making subtle changes for many years. Gone are the days when you could directly reach your followers and build your page organically. The statistics show your posts to your Business Page are only going to reach less than 3% of your followers, if you only rely on organic reach.
We’ve all got used to the fact that if we want to grow our Business Pages we’re going to have to spend some money on advertising to achieve any success, but now things have got even tougher for businesses on Facebook.
Facebook’s aim is to change the balance in favour of posts from friends and family, and away from businesses and external websites. They want to encourage us to share more, stay in touch and engage in meaningful interactions with friends, family and Facebook Groups we are a member of.
These changes in the algorithm will have a significant impact on pages and advertisers; it is now harder than ever to reach your target audience. The posts you decide to share or the ads you create now need to be more relevant with real value so that more people will want to engage with them.
This means businesses need to improve the quality of their posts. If the time you have to spend on your Business Page is limited then make the focus on quality over quantity. Spend time creating highly visual posts and think about the copy; try writing longer posts that offer inspiring or valuable content. Businesses will also need to continue to advertise and promote posts to maintain their visibility on Facebook.
Facebook is still a valuable platform to advertise your business on with excellent possibilities for promoting your business locally. While Facebook remains all powerful we need to keep with it, but having said that it’s a good idea to spread your focus across a range of social media platforms as who knows how Facebook with change in the future.
If you need help with your Facebook Page please contact Lindsay@RedDesk.co.uk.
You may wish to read the following related articles:
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Online Event Promotion – What to consider
Online Event Promotion – What to consider
Following some recent work with a new client around gaining sign-ups for a fitness course, we thought we would share some best practise pointers for promoting any type of Event or Course online.
Research the market
- Who are your target audience?
- Where can they be reached?
- What platforms are others in your industry using to promote their events?
Timing
- Don’t rush into launching your campaign
- Take a look at who you are targeting and why – for example people are far more likely to sign up for a fitness course in January than December
- When posting or promoting posts on social media use your insights to see when your followers are online
Advertising budget
- Run a test post on Facebook to see your results, this will allow you to set a budget, bare in mind promotion can do better with smaller daily amounts over longer periods
- Use Google Adwords, you don’t need to spend a fortune to get results if you use the correct search terms
Networks
- Use your networks of contacts to help spread the word
- Look for influencers you follow and ask them if they will help retweet or share the information
Post to Google Business
- Make sure you have claimed your Google Business profile
- Create posts that include your relevant keywords and search terms
Keep it Visual
- Use Twitter cards – these are free to use, stand out well and you can pin them to the top of the page
- Videos work well – create a post using a video for more engagement
- Use good quality image and include text with calls to action
The Direct Approach
- Share the offer or event in relevant Facebook groups – do keep checking back for comments
- Tag people and pages in your Facebook and Twitter posts for more engagements
- Ask for a Retweet!
Monitor Progress
- Check Insights and Analytics to see how well your promotion is performing and which posts are achieving the best results
- Monitor enquiries and ask where leads are coming from
You may wish to look at our other related articles:
- How to use social media to promote your event
- Social media at events
- Event planning
- Community events
Or our dedicated Events page which lists how we can help your business with your next event.
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