Red Desk offers content-based social media management. This means we work with our client to gain a good understanding their business & goals therefore helping us to better reflect their business in their social media.
We adopt the same approach with each client in order to create a tailor made social media plan. We therefore decided it would be useful to lay out the process step by step to give a better understanding of how we work. Welcome to Red Desk’s social media setup guide.
1. Research
Following the initial enquiry we will spend some time looking at the online presence the client already has, if any. We will also do some research into similar businesses to give us a better understanding of the types of social media that would be most effective.
2. Client Meeting
The next stage is to arrange a client meeting in person or virtually if preferred, now we can find out, in depth, about the company or service, including their brand & USPs (unique selling points). This is a good time to discuss which social media platforms would work best given the business & how much the client wants to input themselves in the social media.
3. Social Media Plan
We then spend some time putting together a social media plan, we look in-detail at what needs to be achieved in the initial set up & then a monthly plan. In doing this we are able to give a costing, broken down into the first initial set up & then a monthly fee, if the client wants continued support. We can of course set up the social media then hand over to the client with some training if required.
4. Client Agreement
Once the client is happy with the social media plan we then draw up a Letter of Engagement & Terms Document which both parties sign, this ensures professionalism & confidentiality as all times.
5. Project Management
A small dedicated team work on the client’s social media. We use an online project management tool to allow us to collaborate virtually. As part of the on going social media management we can provide a monthly status report drawn from Google Analytics & the social media platforms. allowing the client to be kept up to date with progress.
We endeavour to offer a very personalized service which will differ in requirement for each client.
If you would like more information or a chat please contact Lindsay or Mel
lindsay@reddesk.co.uk
mel@reddesk.co.uk