At Red Desk, we pride ourselves on providing marketing ideas for all budgets.  Many of our small business clients have a limited marketing pot but occasionally we work on bigger campaigns.  Let’s take a look at our marketing ideas for all budgets.

Small Budget

In our article Digital Marketing on a Small Budget we explored some free ideas that help promote your business online including:

• Hashtags – we can help research the best hashtags to be used for your business. They push prospective clients to your content within the social media platform and help you to reach users that may otherwise not have discovered your business.
• Twitter Hours – we identify the best Twitter Hours which will help you network and promote your business.
• Keywords – well researched keywords used in your URL and website content are the best ways to improve SEO and rank better on Google.
• Insights – we provide our clients with quarterly social media reports and alter the times we post on social media depending on the insights.
• Google Business – Perhaps one of the most important things you can do is claim and utilise your Google Business profile.
• Facebook Groups – These can be a brilliant way to market your business locally. Just check the rules of each group.

If you are looking for more ways to promote your business then you might want to read our article 3 Ways to Market Small Businesses.  At the time of writing, we were very much into Small Business Saturday and ensured that many of our clients were registered with the website.  We also noticed that a number of local cafés and restaurants had been nominated for the Time Out London awards.  In fact, we’re delighted that Cheeses of Muswell Hill was voted London’s Most Loved Shop.  Local Love was an app that connected local businesses with their local community, although it is now closed, we would recommend looking for other ways to promote your business online to your local community, like Next Door.

Medium Budget

If you are able to spend a little bit more then there are more options available for you.

• Google Ads – Many businesses are given money off vouchers by Google to try Google Ads. If you have something to promote then it is worth testing this out.
• Facebook Advertising – If you want your posts seen on Facebook then you will need to spend some budget on Facebook advertising. We’ve seen a marked difference in post reach with clients who boost some of their posts.
• IGTV or Facebook Live – This idea could go under Small Budget ideas but we’ve added it here as you will need one or two people to film the live stream, react to the comments and then we’ve also then used the footage to make video social media posts afterwards.
• Influencers – Many social media influencers can cost a small fortune, so if you don’t have a large budget you need to build relationships on your platforms. People that know you and know your brand are more likely to like and interact with your content.
• Sponsorship – Depending on who your audience are, seek out relevant sponsorship opportunities. It could be a local festival, award or sports club.

Larger Budget

With a larger budget you will have the luxury of being able to spread your brand further across all the social media platforms, by spending more time on your content, advertising and also interacting and building relationships.

Also, don’t rule out magazine advertising, it may not have the circulation numbers it once had but most magazines offer an online version too and may be able to offer you a deal for advertising in both.

Please feel free to contact us or share some of our free marketing guides available on our website: