Blog
Tips for Generating Content for your Blog and Social Media
Tips for Generating Content for your Blog and Social Media
If you write a regular blog for your website then there might be times when you are stumped for inspiration and content. In this article, we’ve got a few tips for generating content for your blog and social media so you’ll never be lacking ideas again.
Content Calendar
When we work with a new social media client, one of the first things we do is to check for relevant social media awareness days which may include Data Privacy Day (28th January), Random Acts of Kindness Day (17th February) or National Creativity Day (30th May). There are lots of websites out there where you can check. Bulldog Digital Media have done the hard work for you and have created a 2024 downloadable holidays calendar. You can then use these holidays as inspiration for social media posts or even an article (better if this is for an awareness month). You can read more in our dedicated article: https://www.reddesk.co.uk/seasonal-content-marketing/
Guest Posts
If you have discovered a new supplier that you can’t recommend highly enough or if you are collaborating with another business on a project, why not ask them to write a post for your website? You’ll not only get new content but you’ll be able to spread the word about how great they are. Posts we’ve done in the past include:
https://www.reddesk.co.uk/meet-lucys-web-designs/
https://www.reddesk.co.uk/mms-studio-martina-spence-brand-consultation-conscious-marketing/
You may also find that some organisations might approach you about their product or company. If you think it is a good fit, you can incorporate their article and links into your blog. For example:
https://www.reddesk.co.uk/green-web-hosting/
https://www.reddesk.co.uk/guide-to-web-hosting/
News
Do you write a newsletter? Use this content for website blogs or social media posts.
If you are lucky enough to be shortlisted for an award or mentioned in an article then don’t be shy, shout about it! We’re proud that our blog is featured in the UK’s top 50 Virtual Assistant blogs! https://www.reddesk.co.uk/reddesk-va-blog-feedspot-top-50-uk-virtual-assistant-blogs/
Updating Articles
One of the quickest ways to generate new content is to recycle existing articles. It is always important to carry out a content audit of your website as something you referred to 5 years ago may no longer be relevant or even exist. For example, do you remember Google+? We ran developed and ran Google+ training sessions and naturally wrote several articles about this social media platform. Google has closed it down so we took down articles but included some of the content in other articles.
Networking and Clients
When you come up with a particular challenge for your work and you have to research it, share your experiences and learnings in a blog. If you find yourself with a new type of client or offering a new type of service, share this on your social media.
Repurposing Content
In this article we have mainly spoken about inspiration for writing blog posts. However, make sure you use this content for your social media posts too. Repurpose the content so that you can share your learnings, offers or tips. When our new blog is out, we often create a simple post announcing that we’ve published a new article on our website and provide the link.
Still stuck? Red Desk offer a content writing service so whether it is refresh of your website with updated keywords, improving your social media presence with regular posts or creating newsletters to shout about your latest offers, we’re here for you. Do get in touch by emailing mel@reddesk.co.uk.
Get In Touch
What is Linktree?
What is Linktree?
You might have seen Linktree mentioned on websites or social media profiles. Curiosity eventually got the better of us and we clicked and rather than finding an unknown social media platform, we were met with a genius idea. So, what is Linktree and how can I use it for my small business?
What is Linktree?
Linktree is a social media reference landing page which allows a company or person to put all their associated links in a personalised and customisable page. Established in 2016, it was developed by an Australian company addressing the frustration that social media platforms rarely allow multiple hyperlinks in profiles and it can be used on platforms like TikTok, Facebook, LinkedIn, Youtube and more. To date, there are over 40 million users. Described as a freemium service, this means Linktree offers a free offering as well as a Pro subscription which gives more benefits.
Freemium vs Pro
There are four plans for Linktree. Try the free version to see how you get on. You can then try the Pro (most popular plan) free for 7 days. This is a basic table showing costs and features available on each plan. There is a more in-depth table which shows all the features here.
| Feature | Free | Starter (£2.50 per month) | Pro (£4 per month) | Premium (£11.50 per month |
| Unlimited links | yes | yes | yes | yes |
| Tip Jar & other monetization support | yes | yes | yes | yes |
| Upgraded style options | no | yes | yes | yes |
| Affiliate marketing tools | no | yes | yes | yes |
| Scheduling | no | yes | yes | yes |
| Advanced customization options | no | no | yes | yes |
| Conversion tracking | no | no | yes | yes |
| Upgraded customer support | no | no | yes | yes |
| Option to hide Linktree logo | no | no | yes | yes |
| Concierge customer support | no | no | no | yes |
| Personalized onboarding & setup | no | no | no | yes |
| Dedicated relationship manager | no | no | no | yes |
| Data export capabilities | no | no | no | yes |
| Exclusive content | no | no | no | yes |
How can I use it for my small business?
Linktree can be used to aid the discovery of your work, brand, or business. You can:
- Create a customised mini-website with ease
- Grow your followers and audience across all the social media platforms that you are on by providing them with one link
- Increase engagement on your content with links that are embedded
- Make money by selling your products, take payments or use the tips jar function
- Build mailing lists or a contact database by collecting visitor email addresses
- Use the analytic tools to see how to grow your followers and business
- Integrate Linktree with any tech you might already use
Follow this link to customise templates specifically designed for small businesses.
Tips
Play about with Linktree. Sign up to a free plan and then make use of the templates (browse and select the relevant category). The blog has lots of useful articles too including:
- Best practice: How to write good link copy
- The best social media tips for small business success
- The best ways to monetize your website and link in bio
You can find more here.
We’d be interested to see your Linktree profiles. Do get in touch with your links by emailing them to mel@reddesk.co.uk.
Get In Touch
Reddesk Virtual Assistant Services Blog featured in Feedspot Top 50 UK Virtual Assistant Blogs
We're delighted that we are featured in the Top 50 UK Virtual Assistant blogs. This list, compiled by Feedspot, is the most comprehensive list of UK Virtual Assistant blogs and we are so pleased to be a part of it. We'd personally like to thank Anuj Agarwal, Founder...
Best Chatbots for your Website
What are chatbots? Chatbots (originally known as chatterbots) are software applications or computer programmes that simulate human conversation via text or voice interactions. They can aid customer service, engagement and support by replacing or assisting staff or...
Should I Join Threads?
In late October 2022 Elon Musk finalised the Twitter takeover and appointed himself CEO. This move hasn’t been without controversy. There have been many changes, most notably the name change to X and the introduction of paid subscription services. Many organisations...
Do You Need a CV if You Run Your Own Business?
For the past 10 – 12 years I’ve been running my own business and as a result I’ve not updated my CV. However, a recent enquirer requested a CV in order to check my suitability for a role. It got me thinking, do you really need a CV if you run your own business? What...
Green Web Hosting
In a follow up to our article “A Guide to Web Hosting”, we are now exploring the best green web hosting services, courtesy of Website Planet. So, if you are looking for ways in which your business can reduce its carbon footprint then this article will talk you...
Charity Administration
I recently worked as a charity administrator, a position I held for five years, as part of my VA portfolio work at Red Desk. Sadly, we are now wrapping up the charity as a short while back we lost the CEO to cancer. It goes without saying that I am devastated at the...
Ways to Keep Your Website Updated
We all love a shiny new website: you’ve spent months working with your web designer and copywriter to ensure that it reflects your brand and business, it is packed full of SEO so that it ranks high on Google and looks professional. Despite that, many businesses just...
Property Management Services
Red Desk Virtual have been assisting a private landlord with his portfolio of properties for over 10 years. We are now looking to assist other property owners who need a helping hand keeping their property management business on track. Personal Assistant...
Fake Facebook Messenger Messages
There have been a flurry of fake messages containing malicious links being sent to Facebook Business pages via Messenger currently. Here’s what to look out for and how to stay vigilant. What do these messages look like? If your Facebook business page receives...
Google Inactivity Accounts Policy – What you need to know
Google have recently updated their accounts policy and written to all account holders. Like many, you may have dismissed this, but it is important to go back and revisit it, otherwise you may find your account deleted. Inactivity Period Google is updating...