The Potential of your Email Signature
Email signatures are a simple but very effective marketing tool for any business. However for a small business it really is a tool you should not overlook.
Every email your company sends is an opportunity to increase your social reach and strengthen your brand.
- Your Name
- Your Brand / Company Name / Logo
- How to contact you directly
- Your Website URL
- Your Social Media
These elements should always appear but why not use your email signature as part of your marketing campaign? You could add a tagline or marketing messages if you are running a campaign or want to promote a particular product.
By having social media links on all email signatures, you’re offering your target market other channels to communicate with your company. People are more likely to engage with your social media if they already have an existing relationship with you, so those customers you are emailing could significantly improve your social reach and strengthen your social presence.
It’s also important to remember that not all customers and colleagues use the same social media – you may want to create different email signatures depending on who you are contacting, use your email signature part of your marketing campaign.
There are many easy to use email signature generators out there that are very simple to use such as https://si.gnatu.re or https://www.canva.com/learn/best-email-signature-design/
These allow you to create a professional looking signature that you can drop into your email settings.
On a final note if your email includes sensitive information you may also want to include a legal disclaimer to prevent breach of confidentiality. If Information is only intended for the recipient & that information is leaked a disclaimer regarding this can keep the company from being held liable for the content of those emails.
If you need more help with your email signature or marketing campaign do get in touch firstname.lastname@example.org
How to Take a Break Whilst Working From Home
For those of us lucky enough to have been able to work from home for the past couple of months, it turns out that there have been some disadvantages – not taking enough breaks. So how do you make sure you take a break whilst working from home?
Think back to when you were in a “normal” working day. You’d probably have natural breaks at regular times during the day, for example at the beginning of your working day, catching up with colleagues over a coffee. You would take breaks when you go over and discuss a work assignment with someone or eat lunch or run errands. Of course, if you work from home, it might have been a time when you went out to drop off and pick up children from school. Therefore, factor in a regular mid-morning coffee break, time to eat your lunch and another break in the afternoon. You’ll feel so much better for it.
We’ve heard from many people who are not used to working from home that they seem to be working much longer hours. It might be the novelty of not having to commute or expectations from your boss that you should be “available” all the time but over time your work is going to suffer. By all means, start half an hour to an hour earlier so that you can factor in other responsibilities such as home schooling but be up front with your team and boss, so expectations can be managed. Those trying to answer their messages immediately are going to set themselves up for a fall as it is going to be expected of them all the time.
Have some “me time”. As well as working from home, you may find that you are doing extra tasks to keep your family motivated and fed and watered. It can be exhausting, especially when you know that it is going to continue through to the evening and into the weekend. Therefore, it is important to set aside some time for yourself. Go off for a walk, take a bath, or a yoga session. Just make sure you are not to be disturbed for that precious hour or so. You can then return the favour to other family members.
Take time off! It seems bonkers, taking time off when you can’t go anywhere (although this is set to change) but it is needed. Let your colleagues know that you are taking holiday and don’t check your emails on those days off. Do something different with your days off: get up a different time, treat yourself to a takeaway or cook something fancy. Just make it different to a working day. You will feel so much better for a break, even though you are at home.
Of course, hopefully we will be allowed to take a proper break soon. If you run a small business and struggle to take time off then it sounds like you could do with the support of a Virtual Assistant. At Red Desk, we have a number of virtual assistants available to support your business during busy periods or when you are on holiday. Email email@example.com for further information.
In the second part of our articles looking at Local Marketing and SEO for small businesses, this time we take a look at how social media, NextDoor and community all have a part to play in raising awareness of your brand. Social Media Research has shown that customers...
Are you like us getting a bit fed up with looking up peoples noses on Zoom? We’ve seen up the noses of some very high profile people to date! We thought we’d share a few tips to look your best on Zoom. Raise your computer up, just a pile of books will do, but make...
In order to keep your business running successfully during lockdown, you will inevitably be holding or be invited to participate in online business meetings. So, what is the etiquette of online business meetings? Best to know what is expected of you from the start....
As the business world adjusts to new ways of working remotely, you may find that you have more time on your hands. This is a once in a lifetime opportunity to tackle that to do list or find ways of improving your business. We have a few ideas for you: Budget Your...
Local marketing is potentially the most effective way for a small business to promote themselves, they will usually supply to their geographical area so it is essential to work on getting your brand seen online to a local audience. The important factor to bear in mind...
As project managers we work to deliver a project that fulfils our client’s goals and objectives. Within that process there may be the need to adapt the brief in order to fulfil the project within the criteria and time schedule, but always with a full focus on the...
Many people don’t realise the importance and potential of optimising the images on your website. There are two aspects to image optimisation: website function and speed, and Search Engine Optimisation or SEO. Each webpage on your site should not be larger than 2MB,...
If you’re running a small business you will be carefully planning your every move and without large budgets your scope for risk is reduced – and this is where brainstorming can really help your business. Brainstorming can lead you to ideas that you would never have...
2019 is almost at an end so we thought it would be nice to take a look at a year in the life of a Red Desk VA. Red Desk 10In November 2018, Red Desk Virtual celebrated 10 years in business. We did a little retrospective on how Red Desk has developed over the last...
Rebranding is a tricky topic, especially when it comes to changing your business name. We’ve been working with a local business for a number of years, and last year they not only relocated but also changed business names. So how do you deal with this from a marketing...