How to Set Up Your Own Amazon or Ebay Shop
Sometimes a client will ask us to research something on their behalf, in this instance how to set up an Amazon or Ebay shop. We thought this information might help others looking at options to sell online.
If you are wanting to sell items online then selling on the world’s largest online marketplace is a good place to start. Amazon have two plans, depending if you are an individual or a professional.
You are deemed Individual if you:
- Sell fewer than 35 items per month
- Don’t need advanced selling tools or programmes
- Still deciding what to sell
The costs for an Individual plan are two-fold:
- Subscription fee – 75p on all items sold
- Selling fee – charged per item sold
You will need to pick a Professional plan if you:
- Sell more than 35 items per month
- Want access to APIs and other selling reports
- Want to sell with programmes such as Launchpad and Handmaden
Costs for a Professional plan are:
- £25 per month for subscription fee (flat rate)
- Selling fee is charged per item sold
How to get started with your Amazon account
- Amazon customer account or a business mailing address
- A credit card
- Passport or other ID
- Company registration details including VAT number
Firstly you’ll need to create a product listing. You can either match an existing listing (this is where someone else is already selling the same product on Amazon) or create a brand new listing (this is where you are the first or only selling partner).
Uploading and listing products depends on whether you have an Individual or Professional selling plan. Those with a professional plan will have access to more options like listing products using bulk uploading or inventory management with third-party systems. Those on Individual selling plans will need to list their products one at a time.
You’ll then need to upload images. Amazon’s rules are quite specific as below:
- Show only the product that is for sale, with no accessories — what the buyer will actually receive.
- Use a pure white background (RGB values of 255,255,255).
- Avoid blurry pixelated images. The product and all its features must be clearly visible
- Provide images with 1,600 pixels or larger on the longest side.
- The product must fill at least 85% of the image area.
- The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
- Use professional photographs.
More information on setting up an Amazon seller’s account can be found here here: https://sell.amazon.co.uk/sell-online/beginners-guide.html
The online auction platform has evolved since 1995 and now also offers “Buy It Now” shopping.
To make this comparable with Amazon we are looking at two types of shop package; basic and featured.
Select Basic if you want to get a business started or help you grow your business. There’s a monthly subscription of £25 and free fixed price listings for 250 items.
Featured will allow you to take your business to the next level with more free listings, packing supplies and international listings. This is £69 per month and gives you 1500 free fixed price listings.
How to set up your Shop
You’ll need an eBay seller account with a linked bank account for them to pay into. In My eBay, select “Choose a Shop subscription”, and click on Select and Review underneath your chosen Shop package (Basic, Featured, Anchor). You can then enter your Shop name and then accept “fees and subscribe”.
Again the way you add photos to eBay (like Amazon) is quite specific:
To add pictures to your listing, use the photo uploader in our listing forms. It’s sometimes also called the eBay picture manager.
To upload photos from your computer:
- In your listing form, select Add Photos.
- Browse to find the photos you want – they should be no more than 7MB each. To select more than one file, hold down the Ctrl key (Windows) or the Command key (Mac). You can rearrange the order once they’re uploaded.
- Crop, rotate, and adjust brightness and contrast of the photo using the icons in the uploader preview, then select Save.
To copy photos from a web address:
- In your listing form, select Add Photos.
- Select Copy your photos from a web address.
- Type the URL where your photo is located. You can add more than one by selecting + Add another.
- When you’ve added all the URLs you need, select Import to copy them into your listing.
More info to help you set up your eBay account can be found here: https://sellercentre.ebay.co.uk/grow-your-sales/ebay-shops
Red Desk are a virtual assistance agency, helping small businesses expand their online presence and providing business support, including research.
How to Ensure Your Blog Images Aren’t in Breach of Copyright
A contact of ours recently received a notification to say that an image on their blog was used without license or permission. It’s therefore time for a refresher on what you can and can’t do in terms of images on your blog.
Google have changed their search filters in terms of usage. It used to be quite clear which images you could use – Labeled for Reuse and Labeled for Reuse with Modification features. The image search filters now give you just three options: All, Creative Commons Licenses or Commercial & other licenses. This makes is more difficult to use images from these searches without attribution to the original creator. You can read more about this here.
So what are the easy options?
Create Original Artwork
If you have time and even the smallest creative streak then the safest option is to create your own original artwork to use on websites, blogs and social media posting. We have been using Canva for our images – you can pick templates, elements and fonts – all copyright free
Copyright Free Images
We often need images to accompany social media postings. We have been using Pixabay for a number of years now – over 2.3 million high quality free images and royalty free stock. Just search your topic and select the image. The licensing is pretty clear and many say “Free for commercial use. No attribution needed”.
Another image website we have been introduced to is Unsplash. Again these are freely-usable images. Under the Unsplash license photos can be downloaded and used for free, for commercial and non-commercial uses, with no attribution needed.
There are some other options but they do require a bit more research including:
Flickr: The Commons – Flickr, the biggest photo sharing site has several options to find stock images. Many institutions such as the Smithsonian Institute and The Library of Congress have participated in providing images. The British Library alone has over 1 million images free of copyright restrictions.
Tip: When selecting an image, look at the right hand side for “some rights reserved” and click to see what the restrictions are.
Creative Commons – These licenses allow authors to give other people the right to use their work. You can find many of these images in the Google images filter. However you will need to give appropriate credit, a link to the Creative Commons license and indicate if any changes are made.
In a world where “a picture can tell a thousand words” we hope we have made it easier for you to find the right copyright free image for your blog. However, If you do need help in creating original artwork then do get in touch with us – firstname.lastname@example.org
We were asked to write an article for Lucy's Web Designs, a talented web designer that we bring in on digital marketing projects. Here’s our story We were introduced to Lucy in 2015 when we were working on updating a primary school’s website and needed the expertise...
We often hear about Influencers but have you heard of a Micro-Influencer? A micro-influencer has a markedly smaller number of followers than an influencer, somewhere between 1,000 to 100,000. You may at first think that having a smaller number of followers would be a...
Welcome to this blog written by guest blogger Martina Spence of MMS Studio. Branding We all understand the power of branding. When we decide to buy a branded product, we know what to expect. A brand comes with the promise of quality, customer service and excellent...
You may think of TikTok as a video-sharing App just for young people, but it has grown into a huge social media platform which, since its worldwide launch in 2018, boasts 689 million users worldwide. This large subscriber pool means that it’s now prudent for small...
Did you know that May 10 – 16th is Mental Health Awareness week? April was also Stress Awareness Month. We therefore felt it was a good time to share our tips to keep your mental health in check and your stress at bay whilst running a small business. I think we can...
A recent report* revealed that 96% of people use online reviews in some way with 74% of respondents finding star ratings useful in deciding whether to make a purchase or engage with a business. These statistics mean that it is more important than ever for businesses...
If you love social media then working for a social media company must be the dream job, right? However much we love tweeting all day long there are some downsides to this very public role – your mental health. So how do you keep your mental health in check whilst...
At Red Desk, we pride ourselves on providing marketing ideas for all budgets. Many of our small business clients have a limited marketing pot but occasionally we work on bigger campaigns. Let’s take a look at our marketing ideas for all budgets. Small Budget...
With many companies thinking of alternative ways to market their business to the “stay at home” audience, we’ve been revisiting newsletters. These can be a vital way to communicate important information and keep your brand in your clients’ thoughts. Here are our top...
Having just read a fiction book on social media influencers, we were interested to read this article on Authenticity on Instagram on the social media scheduling platform, Later. In short, her takeaway tips are: Engaging with your audience Share your story Value the...