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Social Intelligence

Social Intelligence

We’ve been reading about social intelligence & how it can help improve your business’s marketing strategy.

The term refers to a person’s ability to relate to others, build meaningful relationships & navigate social situations.

It makes sense that a person with a high level of empathy & understanding of others will not only be able to build their own vision of their business & brand but also a higher level of understanding of their customers & the market place.

The original definition of social intelligence, first coined by Edward Thorndike in 1920, was “the ability of a person to converse, understand and manage other people”, this definition was later updated.

Understanding your customers and their buying decisions are a key part of building an effective marketing campaign.

social intelligenceSo how do you improve your social intelligence?

  • Active Listening – a person with a highly developed social intelligence does not just listen in order to respond but really pays attention so the speaker feels they have been completely understood.

 

  • Making a good impression – finding the balance between making a good impression but also being authentic. By stepping back, listening and being thoughtful of others builds a connection and respect.

 

  • Keep an open mind – by listening to others views or ideas without rejection or arguing even if you don’t actually agree with them. Find a way to put gently put your view across without arguing.

 

  • Be observant – learn to be aware of those around you, learn from others and understand what might be subtle social cues.

 

  • Respect – respecting other view and cultural differences is key to social intelligence, understanding that other will have different ways of doing things based on their cultural upbringing.

 

So you can see from practising all these social skills we will not only have richer lives but also how these skills can feed into the way you run your small business and manage your digital marketing.

 

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The Search for a new RSS Feed app

The Search for a new RSS Feed app

Working in a digital world involves a pretty much continuous adjustment to new updates and innovations.  We get it that modifications and improvements need to be made (anyone enjoying the new Facebook layout?) but sometimes developers’ improvements can cause users a lot of extra work trying to figure out how to handle the updates.  This is what happened to us recently, when our favourite social media scheduling tool, Buffer, decided to drop its RSS feed function!

Luckily there are other RSS feed apps out there.  But where to start?

 

Buffer suggested replacement idea

Now that Buffer have removed the RSS feed functionality, we are on the hunt for a new social media feed app.  Firstly, Buffer suggest the following  – Automating RSS feeds using Feedly and Zapier.  From looking at this, you would need to subscribe to Feedly’s pro plan and then use this in conjunction with Zapier, a web automation tool.  Sound too complicated?   Then check out some free ideas as below.

 

RSS feedRSS Feed apps

Many of you may have heard of Feedly but possibly not used it before.  There are paid pro plans starting from £6 a month but you can try out a free account first.  The free plan is easy to log into – just use your Google account and you can follow up to 100 sources and organise them into 3 feeds.

We’ve also signed up to Feeder, again the basic version is free.  It’s ok but it doesn’t appear as if you will get images included with the RSS feed.

Zapier have researched the best RSS feed reader apps so you can check out more suggestions. We’ve been looking at Flowreader – this seems to be a great option if you want to read and share generic content but we struggled to find valid feeds for our clients.  Worth checking out though.

 

Changing Social Media strategies

The withdrawal of the RSS feed function is ultimately a push to improve the content across all social media platforms and it will probably have the desired effect.

Having reviewed the Twitter accounts that we use RSS feeds for we have decided that these extra industry news posts don’t ultimately add as much value as our own generated content. With this in mind we have altered our strategy and restructured our content scheduling, however, for some of our clients having all trusted sources and their RSS feeds in one place is a huge benefit especially when time and budget are limited.

 

We’d love to hear from you as to whether you use RSS feeds as part of your social media posting strategy, and your favourite RSS feed apps.

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