Optimising Images on your Website
Many people don’t realise the importance and potential of optimising the images on your website. There are two aspects to image optimisation: website function and speed, and Search Engine Optimisation or SEO.
Each webpage on your site should not be larger than 2MB, it’s important that your website loads quickly otherwise you are at risk of losing readers. To optimise your images for your webpage you need to find the balance between the smallest file size and the best quality you can achieve. This balance is achieved by considering the file format and what type of compression you use.
We find the best option for compressing images is to install a plugin to do this automatically for you – we like https://en-gb.wordpress.org/plugins/wp-smushit/ – this plugin will compress any images you upload without reducing the quality, you can set width and height of all your images so that they all get resized to identical proportions.
Tools to help you with website optimisation
We often use this handy link to check the loading speed of your website – Test My Site https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/. You can then use the report feature to see how to improve the loading speed of each page.
• PNG – they have a limited colour palette so while they will give you a smaller image size they are not a good option for complex images
• JPEG –most popular file type & are perfect for complex images with lots of colours, shadows or complex patterns as they have a huge colour palette.
• GIF – only uses 256 colors. It’s the best choice for animated images.
Optimising image for SEO
The other important aspect of optimising your image is making it effective as part of the SEO on your website. Images should be considered when working on your SEO strategy as well as your text content, especially if your content is image heavy.
Images are an essential part of any website or blog article, they help your readers understand your article and will help them decide whether to continue to read.
• Relevant image – do make sure you choose a relevant image for the subject matter, it will detract from your content if the image is not chosen carefully, sometime a bit of lateral thinking can help you find just the right image but perhaps not the most obvious, something that will catch the eye and add to your content.
• Original images are best but if you do take images from the internet do make sure they are marked for ‘reuse’ – in this article we explain how to select images on google that are marked for ‘reuse’ or alternatively there are several image libraries where you can source images, we use https://pixabay.com/ to find copyright free images.
• File name – it’s easy to forget to actually give your file a relevant file name so Google knows what the image is without opening it and here is an opportunity to use your ‘keywords’ or ‘key phrases’ – remember the more relevant your keywords within your website the easier people are going to find you.
• Responsive images – make sure your images are responsive, this means they scale up or down as you change the size of your browser. This is something your web developer should do when they build your site as it in involves a small piece of code, so do test your images and talk to your web developer about it.
• Captions – think about giving your image captions, this is text that appears in the grey box below your image and can be added when you upload the file to the site. Captions help readers when they are scanning an article for content, in fact there is evidence that captions under images are read on average more than the body of the content so it is an important way to potentially engage a reader.
• Alt Text – the alt text will appear if for some reason the image is not shown to the reader, they may have turned off images or indeed if the reader has a visual impairment, the alt text may be read out by a dictating tool so you are ensuring that all your website visitors can access your information. Again, use your ‘keywords’ or ‘key phrase’s but make sure it genuinely describes the image so both people and search engines fully understand your content.
• Title Text – some browsers show the ‘title’ text when you hover over images you can use the same text as the Alt Text here although as it is not 100% of browsers that show this function this is not as important as the Alt Text.
See more about optimising your website here: http://www.reddesk.co.uk/optimising-website-improving-seo/
If you are finding some of the above overwhelming then we’d be happy to help email@example.com
The Art of Brainstorming
If you’re running a small business you will be carefully planning your every move and without large budgets your scope for risk is reduced – and this is where brainstorming can really help your business.
Brainstorming can lead you to ideas that you would never have come to just through logical thought. Once you understand the main principles of brainstorming it can be a really liberating process, no way to get it wrong, no pressure to come up with the right answer.
Two Heads are Better than One
You’ll find you can only get so far brainstorming solo, so if you have the opportunity to get together with a colleague or business peer then it is easier to bounce ideas off each other.
No Idea is Stupid
It is very easy to dismiss an idea if you don’t think it fits with your client or project but don’t veto ideas during the brainstorming process. Thinking freely is one of the key elements to brainstorming and in order for that to work there can be no judgements; it might be the genius marketing angle you were missing!
Quantity Over Quality
For many areas of business, it is best to have a few solid quality ideas but the opposite goes for brainstorming. Generate as many ideas as possible. You can refine and flesh out the best ideas later.
Use post it notes, white boards, flip charts or a note pad. Just get the words or images down. As you are looking at the ideas contributed so far, you may start beginning to see how they link together and in turn spark off another idea.
Build on ideas
When brainstorming as a team always keep positive, accepting others ideas and building on them will lead to the wild thinking required, be bold, be brave, but above all be positive.
Stay Focused on the topic
This may sound like a contradiction to notion of lateral, creative thinking but it is good to keep bringing yourself back to topic. You may very well have some great ideas on another subject but if not related make a note and think about those later. Once you have gathered lots of ideas it’s good to review what you have and then discuss their potential further.
You might want to look at some brainstorming techniques to help the process: https://business.tutsplus.com/articles/top-brainstorming-techniques–cms-27181
If you need help with your business or brand direction do get in touch for a chat firstname.lastname@example.org
2019 is almost at an end so we thought it would be nice to take a look at a year in the life of a Red Desk VA. Red Desk 10In November 2018, Red Desk Virtual celebrated 10 years in business. We did a little retrospective on how Red Desk has developed over the last...
Rebranding is a tricky topic, especially when it comes to changing your business name. We’ve been working with a local business for a number of years, and last year they not only relocated but also changed business names. So how do you deal with this from a marketing...
There are always going to be times when your work load suddenly escalates. We’ve recently had a very busy time at Red Desk which made us think about the best ways to manage things when your workload is out to get you! Start the day with a plan We always start with a...
At Red Desk we know that social media strategies are flexible and should be changed to reflect current trends and algorithms on the various social media platforms. In reality what does this mean? We give two examples of where we have changed social media strategy for...
We thought we’d put together our thoughts on how long your social media posts should be to gain maximum engagement and reach, here we look at Facebook, Twitter, Instagram, the main platforms we work on. We commonly see incredibly long posts on Facebook and Instagram...
As part of our social media management, we carry out housekeeping on our clients’ social media accounts. For Twitter you are perceived to be an account worth following if you have more followers than you are following. In order to have a healthy ratio of followers to...
Recently we’ve partnered with LinkedIn trainers, Marshall Walker to widen our social media offering. As part of this relationship, we have co-created our own LinkedIn Group. One main reason is because of the change in the way social media is being used. Referral...
It has been predicted that freelancers and those working for themselves will outnumber traditional nine to five employees within the next decade. The freedom and control gained from a freelance lifestyle are major factors that motivate people to leave traditional...
Ever since Facebook changed their algorithm, small businesses have found it increasingly difficult to reach their customer base organically. Facebook’s aim was to share more, stay in touch and engage in meaningful interactions with friends, family and Facebook Groups...
We love working with small businesses & start-ups but in their very nature they have limited funds for Digital Marketing. We have therefore become experts at making the most of the free tools out there, of which there are many. Here are a few of our favourite,...