We often hear about Influencers but have you heard of a Micro–Influencer?
A micro–influencer has a markedly smaller number of followers than an influencer, somewhere between 1,000 to 100,000.
You may at first think that having a smaller number of followers would be a disadvantage but the reality is that micro-influencers have a stronger relationship with their followers, so although they are fewer in number each connection has more weight. A micro-influencer has a smaller audience but has a huge influence on their followers.
This idea of a better quality of connection to followers is also strengthened by the fact that micro-influencers are ordinary consumers who are specialists on their topic, they focus on a specific niche and are able to really engage with their audience, the engagement rate of a micro-influencer is often higher than a macro-influencer.
Followers are more likely to trust the opinions of someone they feel they have a connection with, they respect their honest opinion rather than someone who is being paid big bucks to market a product.
A micro-influencer as well as being a more authentic & useful partnership for a small business should also be a much more affordable option, but how do you find the right person to partner with your brand?
There is actually online software to help you search, but at a starting cost of around £200 for a one-off search, we’ve put together some strategies for manually finding a good candidate:
- Start by looking through your own followers, are there any accounts that have a good number of followers & reflect your brand?
- Search with relevant hashtags & keywords to find accounts that share content related to your business.
- Search for bloggers with authentic content that could be a potential partnership.
- Consider the influencer & their followers by looking at Age, Location, Gender, Occupation, Interests & Hobbies.
- Look at your ideal customers & the pages they like or things they follow.
- Once you have found some potential accounts, follow them to get a real idea of their content & style & make sure they are a good fit for your brand.
Once you do find a potential candidate you need to reach out and try to put together an influencer strategy plan, work out how the relationship will work and how this relationship can be mutually beneficial.
If you need some help searching for a micro-influencer then get in touch.
MMS Studio Guest Blog – Branding & Marketing Planning
Welcome to this blog written by guest blogger Martina Spence of MMS Studio.
We all understand the power of branding. When we decide to buy a branded product, we know what to expect. A brand comes with the promise of quality, customer service and excellent customer experience to give us a reason to use the service again.
Branding is a powerful marketing tool for all businesses, corporates, small or large, and freelancers. Even individuals can have a personal brand.
What is unique about your company? What makes your product or service different, and why should customers use you? Your unique selling point (USP) and your mission statement are the starting point of your brand strategy.
As a business owner and freelancer, you are faced with daily challenges that can be overwhelming. A brand strategy is a go-to document that provides you with direction and clarity for any business decisions. Whether it is your digital marketing content, the customer service you offer, the staff you hire or the company culture you nurture, the basis for all decisions is laid out in your brand strategy. The document supports confident decision making to ensure your business grows and improves performance.
MMS Studio offers brand consultations to support your brand in making it entirely yours, cohesively and creatively representing your business and its values. Brands do best when they are authentic.
MMS’s Brand consultations include:
- Identifying your unique-selling-point (USP)
- Defining your mission statement
- Expressing your vision
- Setting your goals
- Defining your audience
- Discussing your brand identity
- Telling your brand story
- Setting your brand experience
- Analysing your brand assets
At the end of your brand consultation, you receive a comprehensive brand strategy, a step-by-step action plan to turn theory into practice. To tell your brand story authentically, MMS Studio offers brand photography for digital marketing that is personal and shows off your company.
We offer brand coaching for when your business is doing well, but you know it could be doing so much better in the depths of your heart. So let’s look at your brand and its components and discuss how alignments and adjustments can update and elevate your brand.
A marketing plan is essential to reach your goals and can be simple or comprehensive depending on your business and the available time. The plan serves you as the foundation for all marketing decisions.
‘Who is your target audience, where do you find your audience, and which communication channels do they use?’ are necessary questions to choose effective marketing channels for your business.
Is marketing worthwhile? Planned marketing is considered and generates leads, creates awareness and informs; it is measurable in both leads and sales. However, some aspects of marketing are vital to build and strengthen your brand and only measurable in numbers long-term.
Conscious marketing, a purpose-driven, relatively new marketing approach, understands that businesses have a responsibility and recognises people at the heart of a business. Conscious marketing is about good decision making and starts with decisions about packaging (reducing and compostable), staff (Living Wage), customers (customer service), suppliers (Fairtrade) and waste management.
MMS Studio offers marketing consultations and planning tailored to companies’ needs and preferences. A marketing plan will empower you with a solid structure to reach your business objectives.
MMS Studio supports businesses in creating brand clarity, consistency and marketing to stand out in their industry elevating performance. We offer discovery sessions – 30 minutes to discuss first ideas, please contact firstname.lastname@example.org, www.mmsstudio.co.uk to enquire.
You may think of TikTok as a video-sharing App just for young people, but it has grown into a huge social media platform which, since its worldwide launch in 2018, boasts 689 million users worldwide. This large subscriber pool means that it’s now prudent for small...
Did you know that May 10 – 16th is Mental Health Awareness week? April was also Stress Awareness Month. We therefore felt it was a good time to share our tips to keep your mental health in check and your stress at bay whilst running a small business. I think we can...
A recent report* revealed that 96% of people use online reviews in some way with 74% of respondents finding star ratings useful in deciding whether to make a purchase or engage with a business. These statistics mean that it is more important than ever for businesses...
If you love social media then working for a social media company must be the dream job, right? However much we love tweeting all day long there are some downsides to this very public role – your mental health. So how do you keep your mental health in check whilst...
At Red Desk, we pride ourselves on providing marketing ideas for all budgets. Many of our small business clients have a limited marketing pot but occasionally we work on bigger campaigns. Let’s take a look at our marketing ideas for all budgets. Small Budget...
With many companies thinking of alternative ways to market their business to the “stay at home” audience, we’ve been revisiting newsletters. These can be a vital way to communicate important information and keep your brand in your clients’ thoughts. Here are our top...
Having just read a fiction book on social media influencers, we were interested to read this article on Authenticity on Instagram on the social media scheduling platform, Later. In short, her takeaway tips are: Engaging with your audience Share your story Value the...
Launching a website can be exhilarating and utterly satisfying. We recently launched a website on behalf of a construction company. We’ve now got time to analyse what went well and what we need to look out for on our next website build. Here’s what we’ve learned:...
When building a website, there are many things to consider. Here’s our run down of some do’s and don’ts to guide you through the web build to a successful website launch. Do have a rough idea of what you want on your website, do some research around your market and...
Creating the visuals (graphic design) for your own marketing campaign has never been easier with the introduction of tools like Canva and Spark.Adobe. Many of the design elements are there for you to select from, but there are still visual rules you should consider...